Campaign Specialist

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We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purpose

The key purpose of the Campaign Specialist is to support the development and delivery of Marketing campaigns, programs and content by asset segment, ensuring alignment to objectives and brand guidelines across all elements of the campaign mix.

This will involve utilising consumer research and insights to assist in developing marketing frameworks and toolkits tailored for our asset segments and coordinating the delivery and execution of activity. This will include supporting the Campaign Manager with end-to-end delivery of initiatives that support the strategic direction of the segment, such as brand awareness activity (as required), sales initiatives, digital content, partnerships, media, events and activations that can be customised and tailored to the needs of our consumers ensuring sustainable long-term consumer loyalty and competitive advantage for our portfolio of centres.

The Campaign Specialist will collaborate with Brand & Marketing teams to create, enhance and produce high-quality, inspiring content for use across multiple channels including web, digital, eDM, video, and social media, and work with the Campaign Manager to coordinate this across social media platforms, website and email whilst developing engagement plans that build our brands and communities.

The Campaign team manages complex national B2C campaigns that are aligned to asset segment strategies and are tailored to support the diverse needs of our shopping centres and consumers, to deliver real results. There is a need to leverage and facilitate localisation while achieving efficiency through scale.

Key Accountabilities

• Support end-to-end campaign planning and management.
• Project management of campaign deliverables and milestones ensuring up-to-date tracking of deliverables and deadlines.
• Contribute to successful campaign operationalisation and delivery across all elements and touchpoints.
• Collaborate with the Brand & Marketing teams to develop and deliver the asset segment digital and social content plan to drive acquisition, retention, and engagement.
• Establish strong relationships with key stakeholders to enable the successful development and delivery of campaigns.
• Ensure that all elements of the campaign are optimised to deliver campaign objectives.
• Accountable for on-time delivery of nominated campaigns and programs for the asset segment.
• Responsible for campaign reporting that drives insights for future activity.
• Responsible for end-to-end compliance of campaigns across all corporate policies and legal requirements.
• Administrative and reporting duties will include and are not limited to preparing reports and attending meetings; monitoring and reporting on campaign performance and compliance training & reporting.

Key Role Relationships

Experience & Capabilities

ESSENTIAL EXPERIENCE

CRITICAL KNOWLEDGE

Capabilities

PERSONAL ATTRIBUTES

You consistently demonstrate and role model the behaviours that bring the Vicinity values to life :

Respect

Integrity

Customer Focus

Collaboration

Excellence

Why Vicinity?

Benefits

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes :

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect. At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and / or Torres Strait Islander community.

Our people and our Employee Advocacy Groups (Gender Balance, Cultural Diversity, Disability & Access and Pride & Allies) actively build community and provide allyship within Vicinity. If you’d like to speak to someone to understand what it’s like firsthand to work here, please reach out to our Talent Acquisition team.

Role

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team :

Email :

Phone : (request to speak to our Talent Acquisition team)

Note : To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate / candidates will be required to undergo a Criminal History Background / Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

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