Social Media & Content Manager

Ready to take your social media career to new heights?

At Virgin Australia, we’re passionate about creating memorable experiences — not just in the sky, but across every touchpoint. With a community of over 2 million followers across TikTok, Instagram, Facebook, X, and YouTube, we’re looking for a dynamic Social Media & Content Manager to help us elevate engagement, grow our audience, and deliver meaningful commercial outcomes for our brand and partners.

Reporting to the Head of PR & Social Media, you’ll be a trusted expert — leading the development of paid and organic content strategies, crafting compelling copy, overseeing vibrant community management, and providing strategic counsel to senior stakeholders. Your work will directly impact how customers connect with and choose Virgin Australia every day.

What you’ll be doing :

• Own and grow Virgin Australia’s social media presence across all major platforms
• Develop and execute paid and organic content strategies to drive brand love and commercial impact
• Lead and inspire a high-performing social media team
• Oversee community management to deliver an exceptional customer experience
• Partner with internal teams and external agencies to amplify campaigns and content
• Advise and collaborate with senior leaders to maximize ROI from social media initiatives
• Stay ahead of social media trends, continuously innovating to keep us at the forefront

You’ll be great in this role if you :

What you’ll get from us :

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to) :

Equality rules :

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply? We’re ready to hear from you. Apply now.