Lead, Demand Generation

We're on the hunt for a results-driven Growth Marketer to fuel CorePlan's growth in the mining software market. This role will spearhead our lead generation and nurturing efforts (demand gen), working closely with our marketing and sales teams to create a steady pipeline of high-quality opportunities.

• Key Responsibilities
• Design and execute multi-channel demand generation campaigns that resonate with mining executives and drilling professionals-
• Implement and optimise lead nurturing programs to guide prospects through our sales funnel with precision-
• Manage our marketing automation platform, fine-tuning lead scoring and segmentation for maximum impact-
• Collaborate with our Sales, CS and Content team to create compelling, lead-generating content that positions CorePlan as a thought leader-
• Work hand-in-hand with our sales team to ensure a smooth handoff of qualified leads and closed-loop reporting-
• In partnership with our sales team, design and execute Account-Based Marketing (ABM) strategies for high-value target accounts.-
• Analyse campaign performance, lead quality, and pipeline metrics to continuously refine our demand generation efforts
• Qualifications and Fit
• Bachelor's degree in Marketing, Business, or Engineering-
• 3+ years of experience in a digital marketing role, preferably in B2B SaaS or technology companies-
• Proven track record of exceeding MQL and SQL targets in complex sales environments-
• Strong expertise in marketing automation platforms (e.g., HubSpot, salesforce) and CRM systems-
• Experience with ABM strategies and tools-
• Excellent analytical skills with the ability to translate data into actionable insights and compelling stories-
• Strong project management skills and the ability to juggle multiple campaigns simultaneously-
• Outstanding communication skills and the ability to collaborate effectively across departments-
• Adaptability and the ability to thrive in a fast-paced, evolving environment-
• Knowledge of the mining industry or other industrial B2B sectors is a significant plus-
• Deep understanding of digital marketing channels, including content marketing, and social media marketing, and PPC.
• Our Culture

TL;DR - CorePlan is not a good fit for everyone, and that's OK. This is a bit about the culture of CorePlan. Our best crew members aren't just interested in working at a job; we need people who are excited about building a great company.

Besides nailing down the specifics of your job, here's what makes our team rock :

• First Principles Thinking - We believe in breaking down and understanding problems into their most basic parts. When we eat elephants, we do it one bite at a time.-
• Infectious Passion - We highly value team members who love the career path they've chosen and strive for mastery. We embrace the joy in the journey of learning, the excitement of overcoming challenges, and the fulfilment of growth. If you love what you do and are driven to constantly improve, you'll thrive here.-
• Create, launch, and evolve - Creation is the spark of learning. Launch it internally, engage with customers, gather feedback, and evolve. We focus on inputs - what we can control - which ultimately drives outcomes.-
• LFG - We set high goals and ruthlessly prioritise to hit them. We push ourselves to act from first principles, speak up as we care about each other as humans and embrace feedback to win as a team.-
• Yes - We're firm believers that we "can do" until someone shows us the "can't." You know, it's funny how often the really gnarly problems get busted by folks who had no clue they were supposed to be unsolvable.
• Why Join CorePlan?

CorePlan is not just your average mining software company. We are one of Perth's few tech startups and the only one that's shaking up the mining industry with our cutting edge digital operations platform.

We've replaced outdated paper and spreadsheet systems with a seamless, collaborative solution that's already winning over customers in Australia and around the world. Based in Perth, we're on a mission to modernise the mining industry, and we're gaining momentum.

We're a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of software for mining.

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