Marketing Automation Specialist

Sinch ClickSend is a SaaS product (well, more a CPaaS) and has thousands of new customers sign up to trial its platform each month, and it's growing year on year. We expect our customers to be able to sign up to Sinch ClickSend and get sending as easily and quickly as possible with mínimal fuss, but with helpful information and advice if / when needed. We are a product led growth brand.

Hence, we are looking for a Marketing Automations Specialist (MAS) to join the Sinch ClickSend Marketing Team in our Perth office.

Sitting within the marketing team you will also work closely with Sinch ClickSend's VP of Sales and Customer Success Manager to ensure customer lists are highly segmented and targeted, and communication is coordinated with inbound and outbound human meetings and other cadence touch-points.

The MAS will also work closely with the marketing team's graphic designer and copy-writer to ensure all communication is on-brand, and with the digital advertising team to ensure activity is appropriately tracked.

• Key responsibilities
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with the marketing team to define KPIs, create reporting, analyse campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A / B testing to define and execute enhancements to productivity, conversion rates, programs / campaign ROI, and revenue growth.
• Support essential marketing operations initiatives in Intercom and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
• Be the primary system owner for marketing automation tools like Ortto and Intercom.
• Be an administrator alongside Sales for other CRM tools including Salesforce and Chilli Piper.
• Design and implement customer lifecycle journeys across a range of platforms and projects with various objectives; increase conversion rate, decrease churn, implement lead scoring etc.
• Migrate some campaigns from older to newer systems.
• Work closely with sales and marketing teams to identify opportunities for new client acquisition.
• Work closely with customer success and support teams to identify opportunities to improve customer onboarding and customer engagement activities.

The successful applicant will possess the following skills and attributes :

We are committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility and welcomes diversity.

Our values of Dream Big, Win together, Keep it simple and Make it happen are the foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.

We're a small team based in Perth, Western Australia, but we're a global brand with offices in the US, UK and Philippines. We're part of Sinch, one of the biggest cloud communications companies on the planet based in Stockholm, and have all the benefits of being part of a larger group but we retain our 'start-up' mentality. We maintain a spectacular work life balance and try to mix fun and music into our days.