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Marketing Operations & Web Manager

BuscojobsNew South Wales, Australia

23 hours ago

Job description

Join to apply for the Marketing Operations & Web Manager role at ADAPT

1 day ago Be among the first 25 applicants

Join to apply for the Marketing Operations & Web Manager role at ADAPT

Be the operational force behind a high-performing B2B marketing engine.

Own the marketing tech stack, automate engagement workflows, and deliver high-performance web journeys that support the generation of qualified pipeline, new sales and client success.

About ADAPT

ADAPT is a fast-growing, Australian-owned technology research, advisory, and events company. We empower senior executives across Australia’s leading enterprise organisations and technology vendors to understand the trends shaping the local tech landscape, connect with peers, and make better decisions, faster.

We’re a strategic partner to two primary audience segments :

CIOs and Tech Executives in Australia’s top 1,000 organisations
Sales & Marketing Leaders in technology companies selling into this market

Through insight-led research, premium business events, advisory services, and an exclusive community of Australia’s leading executives - ADAPT is helping shape the future of Australia’s technology-driven economy by enabling those who lead to stay at the forefront.

The Opportunity

We’re seeking a Marketing Operations & Web Manager to become the operational heartbeat of our marketing function - owning the systems, processes, data, and tools that underpin our ability to deliver results.

This is a hands-on, high-impact role focused on marketing CRM automation, web performance, website management, data integrity, and reporting. You’ll work cross-functionally with sales, events, marketing, web developers and more to ensure we execute our campaigns efficiently and continuously optimise performance.

What You'll Own

Marketing Operations

Own and optimise our HubSpot CRM (Marketing Hub) including workflows, lead scoring, and lifecycle stages, custom properties, reporting and more

Collaborate with internal our tech team to ensure seamless integration with our Salesforce CRM

Create and manage marketing automation journeys (e.g. delegate communications, event follow-ups, gated content flows, re-engagement)

Ensure lead capture, routing, and attribution are working flawlessly

Partner with Demand Gen Managers, Sales and SDRs to improve campaign >

Manage the marketing tech stack, optimising and identifying tools to improve performance

Web & Digital Infrastructure

Manage and update website landing pages, forms, thank-you flows and content using WordPress

Brief and QA web developers for more advanced or custom builds

Improve page speed, conversion paths, and UX on high-value pages

Ensure all tracking (Google Analytics, HubSpot, etc.) is properly implemented

Reporting & Insights

Build dashboards and campaign performance reports for key stakeholders

Monitor and analyse key metrics (traffic, leads, conversions, email performance)

Support attribution analysis and pipeline forecasting

Support Demand Generation, Events, and Product Marketing with campaign execution and asset production

Act as an internal consultant on campaign operations, lead journeys, data hygiene

Maintain marketing ops documentation and train others in best practice use

Own the marketing calendar and project timelines to drive alignment

What Success Looks Like

Campaigns are launched faster and with greater precision

Sales have confidence in the leads and insights provided by marketing

Email database is healthy and optimised for deliverability

Reporting is trusted and used to guide decisions

Website performance improves (load speed, form conversion, SEO health)

The marketing team runs like a well-oiled machine with alignment on key initiatives and performance metrics

What You Bring

4+ years' experience in marketing operations, digital marketing, or growth marketing

Advanced HubSpot experience (Marketing Hub)

Working knowledge of Salesforce

Solid experience with WordPress or similar CMS platforms

Familiarity with Google Analytics, Google Tag Manager, SEO tools, and lead attribution

Strong analytical skills and comfort building reports and dashboards

Eye for detail and process improvement

Bonus : experience working in B2B tech, SaaS, events, or IT services industries

Why Join ADAPT?

Join a growth-stage business with national impact and ambitious vision

Work across two high-value and future-focused audiences (Enterprise IT & Tech Vendors)

Collaborate with a smart, supportive, and ambitious marketing team

Hybrid working and autonomy to improve systems and drive impact

Family-first environment that enables you to be there for the little and big moments

Ready to Apply?

If you’re a systems thinker who loves making marketing smarter, faster, and more measurable - we’d love to hear from you.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Research Services

Referrals increase your chances of interviewing at ADAPT by 2x

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Operation Manager • New South Wales, Australia

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