Digital Marketing Lead

We are seeking an innovative and results-driven Digital Lead to take ownership of the performance, functionality, and user experience across our digital platforms. This pivotal role will drive the evolution of our B2B ecommerce and B2C consumer websites, paid search and social media strategies, and deliver engaging digital marketing campaigns that enhance customer experience and fuel business growth.

Sheffield Group | Full-Time | Boolaroo, NSW 2284 What You'll Be Doing : Website & E-commerce Leadership

Oversee and optimise all brand websites (B2B and B2C).Lead SEO strategy to boost traffic, performance, and search rankings.Partner with internal teams and external agencies to ensure seamless, on-brand user experiences.Deliver actionable analytics on site performance and user behaviour.Performance Marketing & Paid Search

Develop and execute PPC / SEM campaigns to drive leads, sales, and brand visibility.Align digital efforts with broader business goals and report on ROI.Social Media & Content Strategy

Own the content calendar and community management across all social channels.Deliver consistent, engaging messaging and monitor performance to improve strategy.Email & Customer Engagement

Run end-to-end email campaigns that drive growth, retention, and loyalty.Use data to grow subscriber lists and boost engagement.Distributor Loyalty & Campaigns

Activate digital promotions, loyalty programs, and incentives for distributors and end-users.Leverage digital tools to boost engagement across the customer lifecycle.Collaboration & Project Management

Work cross-functionally and manage external vendors to deliver high-impact digital initiatives.Write strong briefs, lead testing, and ensure top-tier execution.What You Bring : Proven experience in website & ecommerce management, SEO, paid media, and social strategy.Strong stakeholder communication and vendor management skills.Data-driven mindset with a passion for optimising digital performance.Demonstrated ability to manage multiple digital initiatives in a dynamic environmentWhy Join Us? Join a brand that values innovation, agility, and impact. If you're passionate about digital marketing, user experience and want to work in a dynamic, supportive environment — we want to hear from you.

Competitive salary + superBonus on business budget achievementBrand new purpose-built facilities with onsite parkingErgonomic adjustable desksRecreational area and breakout spaceHalf-day for your birthdayFree lunch provided every Friday!Morning tea every day and birthday celebration once a monthIt's not just morning teas, coffee, lunches or nice office. While those things are great, we are striving for something amazing and that starts with you! Apply now and help drive Sheffield Group's digital evolution.

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