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Head of Marketing
Head of MarketingPersonify Care • Australia
Head of Marketing

Head of Marketing

Personify Care • Australia
30+ days ago
Job description

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The Head of Marketing will lead all aspects of marketing for our B2B SaaS business, driving growth, demand generation, and brand visibility through digital, content, and event marketing. Working closely with Sales, Product, and Customer Success, this role blends strategy with hands‑on execution to deliver measurable results.

Key Responsibilities

  • Develop and execute the overall marketing strategy aligned with business goals.
  • Lead digital and growth marketing across SEO, SEM, paid social, content, and email automation.
  • Design and deliver integrated campaigns, including webinars, events, and digital activations.
  • Oversee the content strategy and ensure consistent, high‑quality brand messaging.
  • Manage the company website, ensuring SEO best practices and conversion optimisation.
  • Implement and optimise marketing technologies and automation tools to improve performance and reporting.
  • Lead, coach, and develop a high‑performing marketing team, and manage external agencies.
  • Manage the marketing budget and report on campaign effectiveness and ROI.

Attributes

  • 6+ years of relevant experience, with at least 3 years in a marketing leadership role.
  • Demonstrated success in digital, growth, and event marketing.
  • Skilled in marketing analytics, automation (e.g., HubSpot), SEO tools, and CRM systems.
  • Experience managing teams and agencies.
  • Excellent communication, storytelling, and data‑driven decision‑making skills.
  • A modern organisation with genuine values and a high‑performance culture.
  • We thrive helping healthcare teams deliver the best possible care to their patients.
  • World‑class solution trusted by leading Australian hospitals that is growing internationally.
  • Autonomy to do your best work and see the direct impact your contribution has in the real world.
  • Join our team and be at the forefront of healthcare innovation. Click "Apply" and submit a cover letter and your resume.

    Seniority level

  • Executive
  • Employment type

  • Full‑time
  • Job function

  • Marketing and Sales
  • Industries

  • Hospitals and Health Care
  • Referrals increase your chances of interviewing at Personify Care by 2x

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    Head of Marketing • Australia

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