Digital Marketing Manager

About the Role :

The Digital Marketing Manager is responsible for developing and managing the AU / NZ digital marketing strategy to drive awareness, consideration, and sales across the Retail, Marketplace, and e-commerce sales channels.

The Digital Marketing Manager reports to the Head of Digital works closely with the Head of E-commerce, Marketing / Creative, CRM, and e-commerce teams, managing an advertising budget and media agency.

The ideal candidate will love building brands and marketing strategies and have a proven track record of managing (digital) marketing campaigns end to end. They will also understand creative and various paid media marketing tactics and exceptional interpersonal skills.

Key Responsibilities :

• Development and management of the digital marketing strategy and collaboration on the brand marketing strategy
• Measuring campaign performance and adjusting strategies based on insights & data
• Campaign management : Liaison with stakeholders, briefing creative, promotions, strategic and tactical plans
• Annual, monthly, and weekly digital marketing budget forecasting
• Weekly, monthly and ad hoc reporting on Digital Marketing objectives and KPIs
• Optimisation of always-on and short-term campaigns based on learnings
• Providing insights to the business based on digital marketing and data-driven sources (e.g., Google trends, Meta reports, competitor research, etc.)
• Management of Digital Marketing Channels through our media agency : Social (Meta), Search (Google and Bing), Programmatic (DV), SEO and Affiliates (Partnerize)
• Agency partnership management. KPI setting & tracking, relationship management, peak planning.
• Working with E-commerce team to plan and forecast peak sales periods
• Identify and monitor PPC industry best practices, trends, and advances to assist brands in developing new ideas and opportunities.
• Consult with Digital Marketing and eComm team members on strategy, concerns, changes, and improvements for ad campaigns and / or websites.
• Research, evaluate and recommend new digital marketing opportunities
• Project Management : interpreting brand goals, understanding brand guidelines and strategic initiatives, setting and communicating expectations, scheduling and organising resources, managing deliverables and meeting deadlines.

Key Skills Required :