Strategy DesignerDineshYadav.com • Australia
Strategy Designer
DineshYadav.com • Australia
30+ days ago
Job descriptionGiven a customer scenario, create an effective challenge statement that pairs a business objective with a user problem, to frame the altitude and scope of a design project. Based on the challenge statement, identify the metrics and signals that define success. Given a customer scenario, evaluate how the internal dynamics of the organization might impact your recommendation on the right approach to solving the challenge statement. Given a scenario, explain how key external context for innovation might influence or impact the organization’s strategy. Defend the rationale for strategic directions, including how they satisfy business and user needs, and future implications. Given a customer scenario, advocate for ethics and values on behalf of both users and the organization. Given a business need, connect user needs to high-level Salesforce capabilities. Given a customer scenario, determine the criteria for feasibility, desirability, and viability within a user experience. Given a customer scenario, identify the best methods of co-creation to employ with customers and stakeholders. Given a scenario, craft a strategy to create alignment. Given evolving internal dynamics, identify the key relationships needed to solve the challenge statement. Given an audience description, identify the best presentation techniques for communicating a vision. Given a scenario, utilize the tools for productive cross-discipline collaboration. Given an aligned vision, create a roadmap for implementation that is feasible and holds true to the vision in every iteration. Given a scenario, determine the technical and business capabilities that underpin delivery of vision to solution. Given a scenario of disparate business and technical deliverables within a design / build team, facilitate productive collaboration. Given a scenario, determine the knowledge and skill infusions needed in the creation of a vision. One correct answer from four options Two correct answers from four options Three correct answers from five options Identify measures of success and potential risks A How Might We (HMW) statement turns your challenge framing into a question that can be solved. Key Moments When Teams Need Most Support Kickoff Research moments Synthesis moments Review moments Common Methods for Evaluating Success Growth targets Expansion targets Efficiency targets Customer satisfaction targets Net Promoter Score (NPS) Customer Retention Rate Lifetime Value Best Practices for Goal Setting – SMARTE framework SMARTE stands for Specific, Measurable, Achievable, Relevant, Time-bound, and Ethical Main Types of Research for Strategy Design Research for Discovery / Understanding Research for Inspiration / Idea Generation Research for Exploration / Refining an Idea Research for Validating Assumptions, Decisions, and Designs Ongoing Assessment and Customer Listening Be Honest Ask Permission to Record Stay Lean Limit Access to Identifiable Data Observe Regulations Respect Participants’ Expertise Pay Participants Fairly Listen Without Leading or Advising Take Only What You Need Ensure Representation Seek Support If You Have Ethical Questions Insights form the basis for strategy design unlocking opportunities for innovation and leading to ideas that are meaningful to people, creating real value Create an agenda that leaves plenty of room for discussion Bring the research insights to life Create a set of boards for shared viewing Set a time and place Remember to pause Ask open-ended questions Listen to your stakeholders Allow participants to challenge and build on the ideas you’re presenting Know what’s next People who know your users People who are generative A mix of optimists and realists How Might We or HMW statement is an effective tool for framing challenges that design teams use it at the level of framing the project challenge Encourage Wild Ideas Go for Quantity Be Visual Build on the Ideas of Others Stay Focused on the Topic One Conversation at a Time Dot Voting : A simple Decision-Making and Prioritizing Technique Journey Map : design teams also use journey maps to describe a future state experience Asynchronous Ideation : Use digital collaboration tools such as Slack, Figjam or Google Slides if meeting in real-time is not possible Co-creation – design or product team invites people outside the core team into the ideation process Desirability : Think of this as what’s valuable to the user Viability : Think of this as what’s valuable to the business Feasibility : Think of this as what’s technically possible What are the intended and unintended consequences of this product or service feature? Within these intended and unintended consequences, which are positive? Within these intended and unintended consequences, which are negative? Strategic Vision : An aspirational view of a future state and a point of view on what teams should build to solve the project’s design challenge Sketches Paper interfaces Building block prototypes Borrowing and recombining Live action + Survey Role-playing Sympathy. A sympathetic response can include emotion, but it’s focused on keeping distance, makes a judgement about the person or how they should react, and doesn’t take the other person’s perspective into account. Empathy. An empathetic response recognizes the other person’s perspective and emotions, communicates these back to them, and withholds judgement. Guidelines for developing positive, healthy relationships at work : Accept and celebrate a diverse workplace. Develop active listening skills. Expand other communication skills. Take time to support those you lead. Manage technology and anticipate its impact. Share your wisdom and invite the wisdom of others. Develop honesty and trust. An executive summary is a brief summary of your project plan. It includes the most important and relevant details of your project plan. Focus on the Flow Have a Single End Goal Include Relevant Statistics Present Data So It Gets Attention Focus on Slide Design Practice, Practice, Practice Get Your Timing Right Project Confidence Expect the Unexpected Vision — what do you want to achieve? Values — what’s important to you? Methods — how do you get it? Obstacles — what is preventing you from being successful? Measures — how do you know you have it? An internal product roadmap communicates the effort and activities required to get your product ready for the market. This internal artifact is especially useful to coordinate across your engineering, marketing, sales, and support teams. A public product roadmap communicates the timeline when you will deliver the features to your customers. Architects and other stakeholders will use this information to plan their implementations and buying decisions. Program Roadmap : A program roadmap communicates the planned releases for all the products in the program. A program roadmap is a high level, strategic artifact to communicate where investments are being made and how you’re directing your team’s efforts to achieve a goal that is aligned to the overall corporate objectives. Business process mapping creates visual representations of business processes. A business process map includes the steps in the process, who does what, additional context, and how success is measured. Behavioral economics is a discipline examining how emotional, social and other factors affect human decision-making, which is not always rational. As users do not always have stable preferences or act in their best interests, designers can guide their decisions via strategic choice architecture.
How to Pass Salesforce Strategy Designer Certification Exam?
How to Pass Salesforce Strategy Designer Certification Exam?
1. About the Salesforce Strategy Designer Certification Exam
The Salesforce Strategy Designer certification is intended for individuals with expertise using design methods to create compelling experience strategies that drive business outcomes using the Salesforce Platform. Candidates’ skills span business, innovation, design & delivery.
- Content : 60 multiple-choice / single-select questions (You have to choose one correct option from three options provided)
- Time allotted to complete the exam : 105 minutes
- Passing Score : 70% (42 Questions out of 60)
- Registration fee : USD 200 plus applicable taxes as required per local law
- Retake fee : USD 100 plus applicable taxes as required per local law
- Prerequisites : none
2. Salesforce Strategy Designer Certification Exam Guide
Outline of topics and recommended focus areas for the exam.
3.1. Value Design : 32%
5. Important Topics for Salesforce Strategy Designer Certification Exam
One important point to note about Salesforce Strategy Designer exam is that usually Salesforce Certifications have questions where you have to select :
In Salesforce Designer Certification exam you have to select one correct answer from three options.
Business Success
Customer Success
For Inspiration / Idea Generation
For Exploration / Refining an Idea
– Interviews
– Observations or shadowing
– Diary / journal studies
Surveys – Group conversations with stimulus
– Diary / journal studies
– Codesign / participatory design sessions
– Analogous research
– Group conversations with stimulus
– Codesign / participatory design sessions
For Discovery / Understanding For Inspiration / Idea Generation For Exploration / Refining an Idea
– Interviews
– Observations or shadowing
– Diary / journal studies
Surveys – Group conversations with stimulus
– Diary / journal studies
– Codesign / participatory design sessions
– Analogous research
– Group conversations with stimulus
– Codesign / participatory design sessions
Research goals and research methodologies
Best practices for design research ethics
Best practices for planning an insights workshop
Best practices for facilitating an insights workshop
Who to Invite to a Brainstorm(3-10 participants )
Consequence Scanning : A process teams use to interrogate solution concepts to consider their potential effects by asking three key questions
Examples of low-fidelity prototype formats
5.3. Intangible Deliverables : 26% (15 Questions)
General Considerations When Creating Your Presentation :
General Considerations When Presenting to Executives :
V2MOM : The V2MOM has been used to guide every decision at Salesforce
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