Overview
As the Digital Activation Manager you will be accountable for the end-to-end delivery across your account ensuring a high standard on digital brief responses, WIPs, business / quarterly reviews, reporting and campaign performance. This role will be across programmatic / display channels.
Responsibilities
- Ensure the performance of client campaigns and that the investment delivers against their business objectives whilst also building exceptionally strong relationships with them.
- Aid, coaching, developing and overall management of the junior members in the team.
- Campaign management, optimisation and analysis and work closely with our internal team, as well as the client to build out future-focused testing and optimisation roadmaps.
- Campaign management and comfortable working in-platform across Meta, TikTok, Snapchat, Pinterest, Reddit, DV360, Nexxen, StackAdapt & TradeDesk.
- Strong client servicing experience and provide client leadership on search strategy, partnerships and tech opportunities.
- Develop and grow relationships with clients and client teams.
- Oversee the execution and optimisation of digital programs and campaigns.
- Assist the Director in handling client WIP and reporting meetings to discuss upcoming initiatives and provide analysis & insights that go beyond just the numbers, alongside key actions.
Ideal Skills & Experience
Experience implementing digital campaigns across programmatic and social, while maintaining large client budgets in a marketing agency is preferred.Strong experience across Meta, TikTok, DV360 & TradeDesk is essential. Other programmatic and social platforms are advantages, but not essential.Experience with paid search channels is advantageous but not necessary.Strong project management experience with the aptitude to concurrently guide a team and individual task list.Demonstrated experience articulating media strategy into performance media solutions and accountability for achieving performance targets.Job Details
Seniority level : Mid-Senior levelEmployment type : Full-timeJob function : Marketing and SalesIndustries : Advertising Services#J-18808-Ljbffr