Investment & Activations Executive (Digital)

Investment & Activations Executive (Digital)

Company Description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. We unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Overview

About the role :

The Activation Executive will deliver best‑in‑class activation across digital channels, working closely with a supportive team to assist with campaign setup across key platforms such as META, TikTok, The Trade Desk, DV360, and more. You will activate and monitor campaign performance, ensure pacing is on track, identify and recommend optimisation opportunities, and produce post‑campaign reports that quantify value and provide actionable recommendations. This is an excellent opportunity for those who enjoy hands‑on platform work and thrive in a fast‑paced, collaborative environment that values growth, learning, and development.

Responsibilities

• Review and monitor campaign performance across platforms such as META, TikTok, The Trade Desk, and DV360, ensuring pacing aligns with budget and goals.
• Adjust budgets, bids, and targeting based on performance data; collaborate with internal teams and clients to discuss updates.
• Set up new campaigns, ensuring all targeting, creative, and budget settings are optimised.
• Tweak targeting, bids, or creatives to meet KPIs and run efficiently; keep the team updated on progress, escalating issues, and recommending optimisations.
• Regularly monitor live performance and adjust strategies to maintain proper pacing and budget alignment.
• Compile performance reports for clients, providing insights and recommendations based on campaign data.
• Identify and resolve technical glitches, underperformance, or other roadblocks.
• Run A / B tests and adjust creatives, bidding strategies, and targeting options.
• Plan for upcoming campaigns by gathering assets and ensuring readiness for launch.
• Analyse daily results, report insights or action points to relevant teams.
• Assist the coordinator in developing detailed weekly and final post‑analysis reports.

Qualifications

Benefits

Unfortunately visa sponsorship cannot be offered, therefore only candidates with unlimited Australian working rights can be considered.

If this sounds like you, we’d love to hear from you!

Equal Opportunity

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.

We are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness

Uniqueness is powerful; without it, we wouldn’t be where we are today. So be you — we like it that way.

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