Digital Marketing Manager

About the Company

New Era is the global leader in headwear, with more than 100 years of heritage and iconic status across sport, fashion, and lifestyle. While wholesale remains a strong channel, the focus is now firmly on building out direct-to-consumer growth across Australia and New Zealand. With Shopify as the core platform, New Era is investing in digital capability and creating an entrepreneurial, fast-paced environment where individuals are empowered to make an impact.

About the Role

As Digital Marketing Manager, you’ll be responsible for shaping and executing New Era’s three-year digital and eCommerce growth strategy, translating it into a rolling annual plan that delivers revenue, conversion, and AOV targets. Reporting to the General Manager, you’ll own performance across the B2C Shopify site, optimising UX, building content and campaign calendars, and driving the eCommerce funnel end to end.

Key focus areas include :

• Developing and executing the digital strategy to increase eComm revenue
• Leading site optimisation, UX, and merchandising to maximise traffic, conversion, and retention
• Using data and consumer insights to build customer cohorts, optimise promotional cadence, and lift CLTV
• Driving paid, owned, and earned channel performance including SEO, SEM, social, CRM, and lifecycle marketing
• Managing agency partners and overseeing ad spend effectiveness, balancing top-of-funnel awareness with conversion
• Leading and developing a small team (Digital Coordinator and Buyer Planner), while collaborating closely with Creative, BU Managers, and product teams

Skills & Experience

We’re looking for a hands-on digital leader with a background in D2C, pure-play, or high-cadence eCommerce environments (or agency experience with a strong client-side focus). You’ll bring :

Culture & Benefits

At New Era, you’ll join a collaborative and supportive team that values growth, learning, and impact. Benefits include :

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.

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