Content Marketing Manager

Be among the first 25 applicants.

Help people create their tomorrow, while you create yours. We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions we help people see more of their financial potential, so they can create their tomorrow. We have been doing it for over 175 years.

How you will make an impact

Our Platforms and Investments Marketing team drives growth for North and AMP's investment solutions by delivering targeted marketing and adviser engagement for our B2B (Financial Adviser) audience. This role is responsible for the team’s content approach from strategy through delivery and optimisation. You will manage the North social media accounts, generate new ideas for growth and impact, manage the content calendar and create the articles pages on our websites. You will also work across all content including newsletters, GTM campaign work, product launches and brand campaigns, ensuring that economists are leveraged strategically to drive brand impact.

What you will bring to the role

• Demonstrated experience in content strategy, development and execution
• Experience working on marketing campaigns that utilise content to drive traffic and achieve campaign goals
• Strong SEO experience and a keen interest in GEO and the impact it can bring to the marketing approach
• Experience managing social media accounts including content creation, posting, community management, data analysis and reporting
• Experience working in the Adobe marketing technology stack, predominantly CJA and AEM
• Broad technical understanding of the wealth industry, financial advice and retirement is a plus
• Understanding of digital marketing trends and emerging technologies and how to apply them
• Appropriate tertiary qualifications or preparedness to undergo studies in marketing or a relevant commercial degree and / or experience

Why you’ll love working at AMP

Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. We know there’s no one way of doing things; you won’t have to sacrifice who you are or how you work to fit in. We’re inclusive and flexible in many ways, and your health and wellbeing come first – at home and at work. AMP is a welcoming, enjoyable place with first‑class leaders invested in your success, year‑round volunteer and community opportunities, and challenges that stretch your potential.

Inclusion and diversity

We are dedicated to fostering inclusion, diversity, and a warm feeling of belonging. We champion innovation, strengthen decisions and performance, and encourage employees from Aboriginal and Torres Strait Islander backgrounds through our Reconciliation Plan.

Ready to create your tomorrow?

If you see opportunity where others see challenge, work with us in smart, progressive ways as we transform an iconic Australian brand for the future. Through a series of career‑defining moments, create your own tomorrow. Don’t procrastinate! We review applications when we receive them, and if we find the ideal candidate we may close the role earlier than advertised.

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