Business Strategy Analyst

KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 57,000 merchants across Hong Kong, Singapore, Japan and Australia. KPay is unleashing merchants' growth potential by building a one-stop platform for financial management, business operations and digital transformation. KPay secures a record USD 55 million in 2024, marking the largest series A fundraise globally in the payments sector for the year.

Responsibilities :

• Reporting directly to the General Manager
• Identify new markets : research and identify new geographic regions, customer segments, or product utilization / developments that offer potential for business expansion in target markets
• Develop and implement expansion strategies to enter new markets
• Conduct market research : Gather and analyze data on industry trends, customer needs, commercial prospects and market niches in local landscape
• Monitor performance : Track and report on the performance of market expansion initiatives including sales, customer satisfaction, market share, and adjust strategies when needed
• Develop vertical business plans to expand existing overseas markets
• Negotiate new and ongoing commercial partnerships with domestic partners
• Create marketing tactics to improve product offers, program strategies, and corporate competitiveness

Requirements :

Seniority level

Employment type

Job function

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