Senior Performance Manager

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At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 220+ certified Growth Gurus, we specialise in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency.

Job Overview

The primary purpose of the Senior Marketing Manager is to work closely with and support the Chief Marketing Officer to develop and execute multi-channel performance marketing campaigns. This role is pivotal in driving customer acquisition and loyalty in a competitive and fast-paced market. We’re seeking a true subject matter expert with a passion for developing B2B account-based marketing strategies across paid search, social, affiliate, native, programmatic display & video. The ideal candidate will have strong in-platform experience and a proven ability to create and execute campaigns in Australia and international markets. A large part of this position is to work with and communicate effectively with internal stakeholders and external agencies therefore strong written, verbal and presentation skills are a must. Although this is a senior position, rolling your sleeves up and getting your hands dirty will be a big part of it. Reporting to the Chief Marketing Officer and working alongside the Head of Marketing and Marketing Coordinator you will be a key stakeholder in enabling OMG to hit their lead, revenue, and growth targets with continuous improvement of marketing channels.

Responsibilities

• Campaign Strategy & Planning – Lead the development of comprehensive marketing strategies by leveraging digital platforms to drive brand growth, sales, and customer engagement.
• Campaign Execution – Oversee the ideation, planning, QA, optimisation and execution of multi-channel marketing campaigns, including paid search, social, programmatic display, video, affiliate and native platforms.
• Data & Analytics – Utilise data to forecast, strategise, measure and optimise campaign performance. Leverage MMM and digital attribution models to ensure tracking best practices and reporting accuracy.
• Conversion Rate Optimisation – Own CRO across key journeys : build a structured testing roadmap, run A / B and multivariate tests, and turn insights into faster pages, cleaner forms, and higher intent flows.
• Creative Optimisation – Lead a performance creative testing framework that balances speed and rigor : briefs with clear hypotheses, rapid iteration on hooks, first frames, disciplined naming, and clean readouts.
• Budget Management – Efficiently manage media budgets across multiple channels, projects and deliverables to ensure work is completed on time and according to agreed budgets.
• Trend Monitoring – Stay ahead of industry trends, emerging technologies and competitor activities. Proactively recommend new ideas to stay competitive.
• Brand Positioning – Position OMG as the best at what we do with SMEs and large enterprises, expanding our lead generation engine in Australia, USA, UAE, Singapore and beyond.
• Team Collaboration – Work closely with key internal stakeholders and sales to ensure marketing and sales are 100% aligned, creating a continual constructive feedback loop to maximise returns.
• Vendor Relationships – Manage and cultivate strong partnerships with publishers, AdTech vendors, and platforms to drive a strategic test‑and‑learn approach, enhancing overall campaign performance and effectiveness.

Requirements

Perks

Our Commitment to You

We believe that happy employees create a thriving culture. Our focus on employee development and well‑being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace. Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award‑winning agency. OMG is an equal‑opportunity employer committed to diversity and inclusion.

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