Senior Manager - CRM

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About Red Cross

Australian Red Cross is part of the world’s largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

About the role

The Senior Manager - CRM is responsible for leading the strategic development, optimisation, and delivery of the organisation’s Customer Relationship Management (CRM) platform, Microsoft Dynamics 365 (D365).

This role ensures the CRM effectively supports Marketing, Communication & Customer Experience, Fundraising, and operational objectives. A key focus is the creation and maintenance of a three‑year strategic roadmap that aligns CRM capabilities with business priorities. The CRM Manager also oversees CRM‑related projects, ensuring timely delivery, stakeholder alignment, and measurable outcomes.

What you will bring

• Substantial experience in CRM management, product ownership, or digital platform leadership, with proven success as a CRM Manager or Product Manager in CRM or digital platforms.
• Comprehensive knowledge of developing strategic roadmaps, managing CRM implementations, and leading cross‑functional teams.
• Successful track record in strategic roadmap development and complex project management.
• Strong understanding of CRM systems (e.g., Salesforce, Dynamics 365).
• Experience with agile delivery, backlog management, and stakeholder engagement.
• Familiarity with fundraising, marketing automation, and supporter lifecycle management (especially in not‑for‑profit contexts) is advantageous.

Benefits that act for you, while you act for humanity

Financial wellbeing : In addition to your salary, you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay – and get more from your salary. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; novated car leases; superannuation and purchase additional annual leave.

Work / Life Flexibility : You can access flexible working arrangements, paid “Me” day just for you and a wide range of other paid leave options.

Further information

This role is covered by the Social, Community, Home Care and Disability Services Award – Level 7.

Applications close : 9am Wednesday 5th November

For additional enquiries, please contact Mark Wiegerink at mwiegerink@redcross.org.au for a confidential discussion. Applications must be received online to be considered.

While we appreciate the interest in our organisation, we will not be engaging with agencies or agency candidates for this position.

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