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Customer Engagement Manager

Customer Engagement Manager

ZEEKR AustraliaCity of Melbourne, Victoria, Australia
30+ days ago
Job description

About ZEEKR Australia

ZEEKR is a premium electric vehicle brand under the Geely Group, dedicated to pioneering innovation in smart, sustainable mobility. As part of Geely’s ecosystem, ZEEKR embodies cutting-edge design, advanced technology, and user-centric electric mobility experiences.

About Geely

  • A global leader in smart electric vehicles and automotive innovation.
  • Owns iconic brands including Geely Auto, ZEEKR, Volvo, Polestar, Lotus, and holds a 17% stake in Aston Martin.
  • Boasts $100B+ in assets and employs 140,000+ people worldwide.
  • Employst over 30,000 engineers and designers across R&D centers in China, Sweden, the UK, the U.S., and Germany.
  • Operates 4,000+ sales and service locations globally.
  • Recognized as a Fortune Global 500 company for 13 consecutive years.
  • Drives AI-powered automotive solutions supported by one of the industry’s largest cloud computing capacities (1.02 Exaflops / sec).
  • Through Geespace, has launched 20 satellites to enhance safe autonomous driving capabilities.
  • Employs world-class digitalisation and AI-driven manufacturing processes.

About Your Team

  • The Marketing Team at ZEEKR Australia is dedicated to establishing a bold and premium brand presence for ZEEKR in the Australian electric vehicle market. Our mission is to introduce Australian consumers to ZEEKR’s innovative, high-tech, and sustainable electric mobility solutions in a highly competitive and regulated environment.
  • In this role, you’ll have the opportunity to contribute directly to ZEEKR’s growth story in Australia while being part of a global movement toward smarter and cleaner transportation. This is an individual contributor role within the ZEEKR Marketing Team.

    • Join us in accelerating the transition to premium electric mobility—and help shape what’s next.

    Role Responsibilities

  • As the Marketing Manager - Customer Engagement at ZEEKR, you will be responsible for designing and implementing seamless, innovative, and personalized end-to-end customer experiences across all touchpoints, reflecting ZEEKR’s commitment to cutting-edge mobility, technology, and sustainability. This role requires a strong understanding of customer behaviour, digital platforms, and automotive industry trends. You will optimize the customer journey by integrating digital solutions, analysing feedback and data, and collaborating cross-functionally to enhance satisfaction, drive loyalty, and maximize customer lifetime value. Through data-informed strategies and omnichannel engagement, you will help strengthen ZEEKR’s leadership in automotive customer experience innovation.
  • Plan and optimize the end-to-end customer lifecycle, from pre-sales interactions to vehicle purchase and after-sales and identify opportunities for improvement.
  • Ensure consistency between physical dealership experiences and digital touchpoints and coordinate digital and physical touchpoints to provide a seamless omnichannel journey.
  • Integrate innovative mobility and digital solutions into the customer experience.
  • Analyze customer feedback, surveys, and data to develop trends, growth, and retention strategies.
  • Utilize tools such as CRM, CX platforms, and analytics software to track and measure customer experience KPIs (e.g., NPS, CSS, DSS).
  • Maintain homepage, model pages, campaign landing pages, test drive booking pages with monthly content calendar.
  • Collaborate with marketing and market research teams to gain deeper customer insights.
  • Work with marketing, sales, product, and after-sales teams to jointly advance customer-centric initiatives.
  • Design and lead new customer onboarding, loyalty, and retention programs that reflect ZEEKR’s emphasis on innovation and sustainability.
  • Create relevant materials (presentations, emails, videos) to share the customer experience strategy and its impact on various departments.
  • Drive customer acquisition, upselling, and cross-selling opportunities to maximize customer lifetime value.
  • Lead initiatives to enhance the after-sales experience, including proactive maintenance reminders and connected car solutions.
  • Stay informed about industry trends and competitor strategies to ensure ZEEKR maintains a competitive edge.

    • Key Qualifications

  • Bachelor\'s or above degree in Marketing, Communications, Business, or related field.
  • 3-5 years\' experience in marketing, with a strong preference for automotive marketing.
  • Automotive experience highly regarded
  • Strong analytical and problem-solving skills.
  • Excellent communication and stakeholder management abilities.
  • Proficiency in CRM platforms, CX tools, and data analytics software.
  • Familiarity with automotive dealership operations is a plus.
  • Team player who is confident working in a fast-paced, high-growth environment with a hands-on, solutions-first attitude
  • Customer-focused mindset with a passion for delivering exceptional experiences.
  • Innovative thinker with a proactive approach to problem-solving.
  • Some travel may be required to visit dealerships and events

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing
  • Industries
  • Motor Vehicle Manufacturing

    • IsExpired : false

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    Engagement Manager • City of Melbourne, Victoria, Australia