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Head of Digital Analytics

Head of Digital Analytics

TRKKNCouncil of the City of Sydney, New South Wales, Australia
26 days ago
Job description

About TRKKN

What excites us at TRKKN is taking our clients' data-driven business to the next level. We are not only one of the largest Australian and European Google partners and a reseller in the area of Google Cloud & Marketing Platform, we are also a catalyst for innovative digital marketing ideas.

Working for TRKKN means you’ll be part of an inspiring, international, and diverse team in a fast-growing tech environment. We offer the ideal workplace for anyone who wants to grow and shape their career while taking on responsibility. Being close to Google and part of the Omnicom Group, you have the opportunity for an incredible learning curve at TRKKN.

Head of Digital Analytics

The Head of Digital Analytics will be a seasoned leader responsible for steering the digital analytics department to new heights. The role involves leading the service offering across Australia and New Zealand, providing exceptional insights that drive business growth, and improving TRKKN’s thought leadership. This is a hands‑on leadership position requiring both strategic vision and deep involvement in executing complex projects for major brands and agencies.

Key Accountabilities

  • Lead the Digital Analytics department by defining and executing the vision and strategy for the ANZ market.
  • Manage and oversee the team's performance, making compensation recommendations and being involved in hiring decisions.
  • Identify, plan, and execute new digital growth projects, working closely with the Business Development team on go-to-market strategies for new services to acquire new clients and maximise profitability.
  • Cultivate and grow key relationships, particularly with Google in Australia and New Zealand, maintaining TRKKN’s position as a leading partner for Google Analytics.
  • Develop and execute thought leadership strategies, creating high-quality content like white papers, case studies, and blog posts.

The person we are looking for

  • A self‑motivated individual with a drive to make an impact in a fast‑paced, scale‑up environment, possessing an intuition for digital developments and business opportunities.
  • Proven experience in the sale and delivery of data, technology, and / or digital analytics consulting services.
  • Proven experience leading a high‑performing team.
  • Expert knowledge in GA4, GA360, GTM and strong knowledge of the Google Marketing Platform and Google Cloud Platform.
  • Experience with CDP and / or DMP platforms and integrating digital data with them.
  • Benefits

  • Access to Google training, Google Alpha Products and features, and hands‑on experience with leading marketing technology platforms across the Google tech stack.
  • Prospects to progress into technical, consulting, or sales focused areas of our business.
  • Personal development plan and training opportunities internally and from Google.
  • Flexible work model, great office space with an endless supply of snacks, drinks, and regular office events.
  • Opportunities to work with other Omnicom agencies and their network of over 5,000 global clients.
  • Additional Information

    TRKKN is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander, and people of all backgrounds to apply. We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All your information will be kept confidential according to EEO guidelines.

    Seniority level

  • Director
  • Employment type

  • Full‑time
  • Job function

  • Information Technology
  • Industries

  • Technology, Information and Internet, and Advertising Services
  • Location : Sydney, New South Wales, Australia

    Salary : A$280,000.00 – A$325,000.00

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    Head Of Digital • Council of the City of Sydney, New South Wales, Australia

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