SEO Manager

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team

Our Coles Liquor team work across three leading brands (Liquorland, First Choice Liquor Market and Vintage Cellars), each with their own unique offering and customer base. With a network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.

About the Role

Are you a strategic SEO leader ready to shape the future of organic search in a rapidly evolving digital landscape? Coles Liquor is seeking a dynamic SEO Manager to lead our search strategy and drive performance across Liquorland’s digital ecosystem.

As our SEO Manager, you’ll be responsible for developing and executing a cutting‑edge SEO strategy that responds to the evolving impact of AI on organic search. You’ll lead technical SEO initiatives, identify content and link‑building opportunities, and manage longtail SEO tactics to grow traffic and sales.

You’ll collaborate cross‑functionally with internal teams and external agencies, influence technology roadmaps, and ensure our SEO efforts are aligned with broader business goals.

You will also;

• Develop and execute the SEO strategy for Liquorland, with a focus on AI‑driven search changes
• Conduct regular SEO audits and implement best‑practice recommendations
• Manage technical SEO, content optimisation, and link‑building initiatives
• Lead longtail SEO tactics including page creation and optimisation
• Report on SEO performance across weekly, monthly, and quarterly cycles
• Influence internal stakeholders and technology teams to deliver SEO initiatives
• Manage SEO agencies and oversee the SEO budget

About you and your skills

Our ideal candidate is a strategic and self‑driven SEO expert with strong stakeholder management skills to keep SEO front‑of‑mind across senior stakeholders. With AI reshaping customer behaviour, you'll lead efforts to adapt and innovate, creating and executing impactful strategies. You are comfortable managing external agencies and collaborating cross‑functionally across product, supermarkets, and digital teams, independently driving performance and implementing the SEO roadmap.

You will also ideally have;

What’s in it for you?

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email

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