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Digital Marketing Executive (Pathway To Head Of Marketing))

Digital Marketing Executive (Pathway To Head Of Marketing))

Composite Stands | Get Your Gear Off The GroundAustralia
21 hours ago
Job description

Digital Marketing Executive (Pathway to Head of Marketing)We are seeking an ambitious, strategic, and hands-on Digital Marketing Executive who can confidently take ownership of our digital marketing engine and help drive the next phase of growth. With 4 to 7 years of experience, you are someone who thrives on executing campaigns, analysing results, and influencing brand direction. You'll work closely with the leadership team to generate leads, scale brand visibility, and build out structured digital marketing frameworks. This role is about delivering immediate results which may lead to a future leadership position in a business expanding globally. For the right person, this is a launchpad with a possible pathway to become the Head of Marketing, based on results and initiative.

  • What You'll Be Doing - Proactively manage up by communicating priorities, challenges, and insights to leadership, ensuring alignment and visibility;
  • Plan, lead, and optimise digital campaigns across LinkedIn, Meta, Google Ads, and email to drive lead generation and brand growth;
  • Build and manage marketing automation workflows and CRM segmentation strategies using tools like HubSpot and Apollo.io;
  • Own the performance of paid media budgets and execute high-conversion funnels and landing pages;
  • Maintain and evolve the company website, working within the CMS to publish and optimise content with SEO in mind;
  • Develop and maintain the content calendar across multiple platforms, aligning campaign messaging with brand goals;
  • Analyse campaign performance metrics (CPC, CTR, ROAS, conversion rate, lead quality) and implement ongoing improvements;
  • Collaborate with leadership on marketing strategy and messaging frameworks across key regions;
  • Develop branded marketing assets and collaborate with creative agencies or freelancers as needed; &
  • Ensure brand consistency across all digital touch-points, including internal documentation and sales materials.
  • What Success Looks Like in 3 Months - Launched and optimised at least one integrated campaign across paid and owned channels;
  • Demonstrated the ability to take initiative, manage multiple priorities, and deliver with autonomy;
  • Reported on ROI, proposed improvements, and identified performance gaps;
  • Established a regular cadence of content and campaign delivery across platforms; &
  • Become a key contributor to high-level marketing strategy discussions.
  • Preferred Qualifications - Bachelor's degree in Marketing, Digital Marketing, Business (Marketing major) , or related field;
  • 4 to 7 years' experience in digital marketing, with demonstrable results in lead generation and performance marketing;
  • Strong capability in Meta Ads, LinkedIn Ads, Google Ads, HubSpot, Apollo.io or equivalent CRM / automation platforms;
  • Advanced understanding of Google Analytics, SEO, content strategy, and conversion funnel development;
  • Comfortable with CMS platforms and design tools like Canva or Adobe Creative Suite; &
  • Clear communicator who can balance execution with strategic thinking.
  • Competitive salary based on experience and performance;
  • Bonus structure tied to digital growth and lead generation targets;
  • Possible pathway to Head of Marketing, based on results and initiative; &
  • High-impact role within a growing global business with patented technology.

Application Process To apply, please submit your resume and a brief cover letter outlining your relevant experience and results. Portfolio examples, campaign data, or strategic frameworks are encouraged.

This is a high-impact role for someone who is ready to manage up and lead from the front while still getting their hands dirty. If you're ready to own results and grow into a global marketing leader, we want to hear from you.

Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesIndustrial Machinery ManufacturingReferrals increase your chances of interviewing at Composite Stands | Get your gear OFF the ground by 2x

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