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CRM Manager

CRM Manager

Archie Rose Distilling Co.Sydney, NSW, Australia
2 days ago
Job description

Direct message the job poster from Archie Rose Distilling Co.

Senior eCommerce & Digital Marketing Manager - Archie Rose Distilling Co. Global Marketing | eCommerce | CRM | Retail | Cosmetics & Skincare |…

Archie Rose Distilling Co. was founded in Sydney in 2014 to re-ignite and lead Australia’s rich history in distilling, driven by four values including innovation, quality, authenticity and education. Now proudly Australia’s most highly awarded distillery, we produce a diverse range of whiskies, gins, vodkas and rums, as well as one-off collaborations, venues and spirits experiences.

As our fast-growing business continues to thrive, we’re looking for an experienced CRM Manager to join the marketing team at our Botany Head Office. You’ll sit within our high-performing, award-winning eCommerce team, playing a key role in ensuring every customer journey is seamless, personalised and impactful.

You’ll be helping to market our range of award-winning spirits, as well as our unique customer experiences — including spirits masterclasses and tailored gifts — bringing our brand to life at every touchpoint.

Archie Rose is committed to fostering a diverse and inclusive work environment. We invite people of all backgrounds and identities to apply for this role.

Your key responsibilities will include :

  • Owning end-to-end execution of email and SMS marketing — from CDP setup, strategy and segmentation to building, testing, deployment and analysis
  • Driving database growth via targeted acquisition campaigns, competitions, partnerships and lead generation initiatives
  • Planning and delivering automated lifecycle flows to boost conversion, retention and customer loyalty
  • Briefing creative and design teams on CRM content needs, managing timelines to ensure assets are delivered on brand and on time
  • Maintaining a high-performing, compliant database — overseeing list hygiene, segmentation and seamless platform integrations (Shopify, Klaviyo and more)
  • Analysing and optimising performance by reporting on open rates, CTRs, revenue and engagement trends to continually refine our CRM strategy

What we’re looking for :

  • 4+ years’ experience in CRM or lifecycle marketing roles, ideally within eCommerce D2C brands
  • Proven ability to develop and execute CRM strategies that drive engagement, retention and revenue
  • Hands-on experience with CRM and marketing platforms — particularly Klaviyo, Shopify and Google Analytics.
  • Strong understanding of data segmentation, email deliverability, automation flows and best-practice personalisation
  • Confidence with reporting and analysis — able to turn insights into action
  • A knack for creative briefing and working with design and content teams to bring campaigns to life
  • Excellent project management skills and a passion for continuous improvement
  • No agencies please.

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Industries

    Beverage Manufacturing

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