Marketing Manager

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

• Marketing Manager, Intelligent Diagnostics

Baxter and Hillrom are now united as one company, creating one of the world's leading medical products companies. We have a shared vision to transform healthcare and save and sustain lives. Together, we are creating new opportunities to accelerate product and digital innovation across care settings, enable efficiencies and improve care outcomes for patients and providers.

As our Marketing Manager for Front Line Care Intelligent Diagnostics, you will work closely with the Hillrom commercial management team to lead the product marketing, therapy development and market development activities to achieve revenue and profit targets for an allocated portfolio. Working proactively and directly with the sales team to identify account specific marketing needs, you need to be an expert and trusted resource for the defined product portfolio to achieve objectives. This is a pivotal role where you will manage commercial partnerships and business relationships with healthcare providers and organizations to further deliver and shape Hillrom's strategic goals of Advancing Connected Care across ANZ.

• Key Responsibilities
• Develop and implement marketing strategies and plans to grow market share and develop new opportunities for Front Line Care (FLC) Intelligent Diagnostic portfolio spanning hospital, primary care, aged care, distributor channels across Australia and New Zealand
• Strong stakeholder engagement with Teams (Sales, Marketing, Clinical Educators, Distribution Partners & Field Service Support) to drive sales execution plans.
• Lead innovation & educational activities from ideation phase to launch.
• Determine segment objectives, strategies, and marketing campaigns in line with customer and digital marketing journey.
• Plan, execute and measure launches for new products and line extensions with appropriate emphasis, utilising a plan that incorporates positioning, product, pricing, and promotion.
• Develop product portfolio pricing strategies with respect to the overall business and marketing strategies, addressing issues including entry; distribution; product / model / indication mix; market segmentation.
• Undertake regular customer and market research activities to understand customer needs / insights, competitive offerings and changes in market and business priorities.
• About You
• At least 5 years marketing or product management experience within Medical Technology sector.
• Experience leading and executing marketing projects for capital / diagnostics / consumables equipment.
• Previous marketing / sales experience working with distributors driving omnichannel campaigns are an advantage.
• Previous sales or sales management experience in medical device industry are an advantage.
• Previous product / therapy launch experience.
• Experience working in a global organisation and matrix structure.Marketing / Business related degree. MBA or post-graduate studies are an advantage.

If you enjoy being challenged in a busy environment where you will be appreciated and recognised for achievement of results, then this is the opportunity you have been waiting for!

• Why Baxter?

At Baxter ANZ, we are focused on being a Best Place to Work where our people can be their authentic self, feel valued and respected. We are committed to a culture where all employees can collaborate and work together effectively.

Relationships are a key component in how we operate in Baxter and we share the common traits of being reliable, ethical, caring, having empathy, actively listening to our colleagues as well as being open minded to new ideas and perspectives. Baxter is an organisation that makes inclusion and diversity a priority and that seeks to promote and improve gender equality in the workplace.

We are proud to be recognised among the top 120 companies for the seventh consecutive year as an Employer of Choice for Gender Equality for delivering support structures for working families; stronger actions to address pay inequalities; and strategic recruitment and promotion practices that help to encourage the full participation of women at work. We are also pleased to be the winner of the 2021 & 2019 Women in MedTech Champion Company Award.

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