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Campaign Specialist

Total ToolsMelbourne, VIC, Australia

6 days ago

Job description

Join to apply for the Campaign Specialist role at Total Tools

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Deliver Campaigns That Drive Results – Join Total Tools as a Campaign Specialist!

Australian Owned Retail Leader
Hybrid Role
Permanent position with Great Benefits

Total Tools is Australia’s leading independent retailer of professional tools, proudly supporting tradies for over 30 years. With a rapidly expanding network of stores across the country, we remain committed to providing the best tools, trusted advice, and top-tier service to trade professionals nationwide.

The Role

We’re looking for an organised, data-driven and collaborative Campaign Specialist to deliver compelling retail marketing campaigns that drive customer engagement, foot traffic and sales across our store network.

Reporting to the Group Head of Loyalty, this role is responsible for the end-to-end planning, execution, and optimisation of national and local campaigns, primarily via EDM and SMS and ensuring a consistent customer experience across all retail touchpoints. Working closely with cross-functional teams including Creative, Digital, Merchandising, Analytics, and Store Operations, you’ll play a pivotal role in enhancing our omnichannel retail presence.

What You’ll Do

Lead the development and delivery of campaigns aligned to the Total Tools Insider loyalty program, focusing on customer journeys, retention, and cross-shopping strategies

Plan and implement general marketing campaigns to support promotions, product launches, and brand awareness

Coordinate campaign timelines, creative assets, approvals and deliverables across internal and external stakeholders

Collaborate with store teams, vendors, and agencies to ensure campaign execution across all channels—print, digital, in-store and online

Manage the production and distribution of campaign materials, including POS and local area marketing assets

Deliver regular reporting on campaign performance using BI tools (e.g. Power BI, Phocas), drawing insights from loyalty data, sales metrics, and web analytics

Provide post-campaign analysis and actionable recommendations for improvement

Manage and support 1 FTE remotely based in Manila, ensuring timely and high-quality outputs

Maintain accurate campaign budget records and process invoices as required

Stay up to date with retail marketing trends and use this knowledge to influence future campaign planning

Your Skills & Experience

Degree qualified in Marketing, Communications, Business or a related discipline

2–4 years of experience in campaign execution or retail marketing, ideally in a multi-location retail business

Strong project management skills with the ability to juggle multiple priorities and deadlines

Excellent communication and stakeholder management capabilities

Strong analytical mindset with the ability to interpret data and translate insights into strategy

Proficiency in campaign tools and platforms such as Emarsys, Salesforce, Braze or similar

Understanding of omnichannel marketing and customer journey frameworks

Hands-on experience with BI tools (e.g. Power BI, Phocas), Google Analytics, and CRM platforms

Familiarity with localised marketing execution and print production processes

Experience working within retail hardware or consumer goods industries highly regarded

Team management experience (remote or in-person) desirable

Basic creative briefing or design capability will be considered a plus

Our operating model is one that respects and invests in our team and customers. We live by our values-

One Team, Own it & Get it Done, Customer First & Be the Difference!

All that is left to do is to click “Apply” to join the team! #CareersWithTheTotalPackage

Why You’ll Love Working With Us

At Metcash, you’re part of something bigger. You have all the perks of a small business heart, without missing out on the big business support.

Being part of something bigger means you’re part of a strong purpose, where the work you do makes a big difference to independent business and local communities. It opens a sea of opportunities to develop yourself, grow your career, thrive your way and make your mark. And you’ll be part of our high performing team, where you reap the rewards of our collective success now and into the future.

Life at Metcash

Experience a supportive and flexible work environment. We are a FlexReady accredited workplace!

Enjoy a 5th week of annual leave.

Benefit from 2 well-being days and 1 volunteer day annually.

An abundance of learning, development, and career growth opportunities.

12 weeks of gender-neutral paid parental leave for primary carers.

Proudly awarded the “Bronze Employer for LGBTQ Inclusion”.

Recognized as the 74th in the "Equileap Top 100" globally for initiatives on gender equity.

Gold accreditation by Mental Health Australia.

Incredible value discounts and perks through our team member app, “Our Local”.

We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace.

Total Tools is a proud equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All hiring decisions are based upon skills, qualifications, and merit.

Only applicants with valid working rights in Australia will be considered for this position.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Industries

Retail

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Campaign Specialist • Melbourne, VIC, Australia

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