Campaign Marketing Specialist (B2B SaaS)

Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days / year, up to 90 days / year working from anywhere in the world, Bonus flexible benefits package of $1250 / year and a fantastic team culture spike your interest?

Launch your career in SaaS demand generation!

Are you an early-career marketer ready to take the next step? Are you a campaign marketer who knows how to translate audience insights into high-impact programs? Do you enjoy owning the full campaign lifecycle — from identifying prospects to launching coordinated marketing motions that drive real results?

We’re looking for a Campaign Marketing Specialist to join our ANZ Marketing team at AlayaCare , a fast-growing SaaS company transforming the way aged and disability care is delivered. This role is ideal for someone with around 3 years of marketing experience who is eager to develop hands-on campaign execution skills and grow into a strategic demand generation marketer.

This is a role for someone who can zoom out to design campaigns and zoom in to pull the operational levers that make them run. If you’ve worked in a SaaS business, know how to engage hard-to-reach audiences, and have hands-on experience with marketing automation platforms like HubSpot, you’ll thrive in this role.

The overall objective of the Demand Generation role is to;

• Design and execute multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads
• Manage digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation
• Collaborate cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives
• Drive top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content
• Track, analyse, and optimise campaign performance to improve ROI and lead conversion
• Support content and email marketing efforts, including campaign execution, template creation, and engagement analysis
• Leverage data and insights to inform strategic decisions and continuously improve demand generation outcomes.

What we're looking for in a Demand Generation Specialist;

• 3-5 years’ experience in a Digital Marketing role, ideally with Demand Generation experience in a scale-up SaaS business
• Marketing qualification or equivalent experience
• Hands-on experience with Google Ads, Analytics, Tag Manager, HubSpot & / or Salesforce
• Skills in analysing data and processes to drive marketing efficiency and performance
• Strong multitasking, communication, and collaboration abilities
• A highly organised, detail-oriented, and self-motivated candidate
• A customer-focused individual with a passion for continuous learning and improvement.

It would be a bonus if you also have :

• Knowledge of the aged & disability care industries in ANZ
• Familiarity with the Software Development Life Cycle
• Experience developing account-based marketing (ABM) strategies to target and engage key accounts

If this sounds like you, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the aged care sector in Australia and New Zealand.

What we offer :

• Competitive salary package including generous company stock for all employees
• Flexible hybrid work (from our offices, from home)
• 5 wellness days off per year to relax and promote mental health
• Up to 90 days per year working from anywhere in the world
• Flexible benefits bonus package of $1250 per year
• Company paid parental leave and volunteer leave
• Team lunches and events, and health and wellness activities
• An open and transparent culture
• A chance to make a meaningful difference for clinicians providing care on the front line
• A foot in the door to the rapidly expanding home care technology industry.

Better outcomes, better belonging

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.

If you require accommodation as part of the recruitment and selection process, please reach out to hr-anz @alayacare.com. Please note, we do not accept unsolicited headhunter or agency resumes.

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