Marketing Team Manager

CorePlan is seeking a hands-on Marketing Manager to join our marketing team. In this role, you'll report directly to C-suite and will own the daily execution of our existing marketing strategy—coordinating campaigns, optimising our digital channels, and ensuring that our brand standards remain consistent.

We have a clear brand vision and marketing direction; you'll bring it to life by operationalising processes, managing the marketing tech stack, and keeping the team on track.

• Some Key Responsibilities
• Campaign Execution & Coordination
• Collaborate with the Content Writer, Events Coordinator, and Product Marketing Associate to ensure deliverables align with campaign timelines.
• Maintain and refine our marketing calendar, ensuring each marketing activity is launched on schedule and tracked properly.
• Marketing Operations & Tools
• Manage our marketing automation and CRM systems (HubSpot) to optimise lead flow, segmentation, and reporting.
• Analyse campaign performance, providing metrics and insights to guide incremental improvements—CTR, CPL, MQL-to-SQL conversion, etc.
• Coordinate with the Web Designer to maintain and update landing pages, ensuring brand consistency and best practices for lead capture.
• Team Coordination & Collaboration
• Serve as the operational anchor for the marketing team—schedule check-ins, facilitate stand-ups, and keep everyone on task.
• Work closely with ABM, Sales and Customer Success to hand off leads smoothly and gather feedback on lead quality.
• Oversee marketing budgets for digital campaigns and events, ensuring proper tracking and ROI analysis.
• Qualifications and Fit
• Must have at least 4 years of experience working in a sales or marketing role.- Adept at project management—you thrive on checklists, timelines, and meeting deadlines.- Comfortable working in a fast-paced environment where brand vision is top priority, but execution is the name of the game.- Proven experience executing marketing campaigns end-to-end, from planning to post-mortem analysis.- Knowledge of marketing automation tools and CRM best practices.
• Our Culture

TL;DR - CorePlan is not a good fit for everyone, and that's OK. This is a bit about the culture of CorePlan. Our best crew members aren't just interested in working at a job; we need people who are excited about building a great company.

Besides nailing down the specifics of your job, here's what makes our team rock :

• First Principles Thinking - We believe in breaking down and understanding problems into their most basic parts. When we eat elephants, we do it one bite at a time.- Infectious Passion - We highly value team members who love the career path they've chosen and strive for mastery. We embrace the joy in the journey of learning, the excitement of overcoming challenges, and the fulfilment of growth. If you love what you do and are driven to constantly improve, you'll thrive here.- Create, launch, and evolve - Creation is the spark of learning. Launch it internally, engage with customers, gather feedback, and evolve. We focus on inputs - what we can control - which ultimately drives outcomes.- LFG - We set high goals and ruthlessly prioritise to hit them. We push ourselves to act from first principles, speak up as we care about each other as humans and embrace feedback to win as a team.- Yes - We're firm believers that we "can do" until someone shows us the "can't." You know, it's funny how often the really gnarly problems get busted by folks who had no clue they were supposed to be unsolvable.
• Why Join CorePlan?

CorePlan is not just your average mining software company. We are one of perth's few tech startups and the only one that's shaking up the mining industry with our cutting edge digital operations platform.

We've replaced outdated paper and spreadsheet systems with a seamless, collaborative solution that's already winning over customers in Australia and around the world. Based in Perth, we're on a mission to modernize the mining industry, and we're gaining momentum.

We're a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of software for mining.

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