Innovative, dynamic, purpose driven tech company
- Take ownership of the integrated marketing strategy and bring it to life
- 110k plus super and benefits
- Marketing Manager
- Innovative, dynamic, purpose driven tech company
- Take ownership of the integrated marketing strategy and bring it to life
- 110k plus super and benefits
TalentWeb are proud to be partnering with a business that has its sights set on achieving ambitious growth targets, with the hearts and minds of their customers at the centre of everything they do.
Reporting to a senior leader and working as part of a passionate, collaborative team where you will have the opportunity to work with a range of stakeholders, this newly created role will suit a curious, data driven marketer that wants to make their mark in a business that is going places and one that understands the important role that marketing plays in driving growth.
This is not a BAU role - you will be in the driving seat; creating and bringing to life a marketing plan that will fuel the future growth of the business. And in a business that is passionate about driving sustainable outcomes and is committed to improving the environmental, social and governance outcomes within the built environment, you know you will leave a lasting impact.
The OpportunityThis role will be responsible for defining and delivering to the marketing strategy across all marketing, comms and digital channels. You will :
Create, oversee and deliver to the marketing strategy, owning all aspects of execution.Act as the brand custodian, ensuring the branding is heightened across all channels and consistent messaging and imagery are conveyed.Review product analytics and customer data to inform strategy and product roadmap.Capture market insights to inform product strategy and go to market approach.Partner with sales teams to implement effective strategies to increase sales and market share; drive customer growth and retention.Build awareness of the platforms and products by executing and optimising various B2B marketing programs.Create and manage engaging content across various communication channels.Be an advocate of data-driven design and use insights to inform decisions.Be an advocate of improving environmental, social and governance outcomes within the built environment.Discover customer insights and pain points to ensure the product is meeting the needs of the market.Drive social media presence.Oversee UX for marketing websites and creation of digital assets.Oversee the creation of eDM content for existing and potential clients.Develop, manage and refine the quarterly reporting process, content, and accuracy of information.Work on networking and event opportunities, as required.About YouYou are an experienced marketeer preferably from a technology start up, a mobile and / or SaaS product business that thrives in a dynamic environment and loves thinking outside the box.
You bring :
Experience developing marketing strategies.Experience working across the full marketing mix and a passion for delivering to the tactics.A solid understanding of how to interpret marketing analytics and grow a customer base.An ability to hit the ground running.An ability to manage multiple stakeholders simultaneously, while working to tight deadlines.