Marketing Automation Specialist (Braze)

Experience Hybrid working arrangements in a flexible environme nt

We're REA

REA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact . As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Marketing Automation Specialist sits within the Marketing Automation and Enablement team – which is a part of the broader Audience & Marketing team.

The Marketing Automation and Enablement team is focused on creating the capability to enable best practice personalisation of experiences for consumers and customers enterprise-wide, through the development of people, processes and martech .

We operate as a Centre of Excellence, providing operational and technical best-practice guidance and assistance to marketing teams and other group brands using martech platforms like Braze, HubSpot, SFMC or others, as required by the business .

This role will support the enablement and delivery of customer lifecycle marketing programs in Braze for the purpose of driving awareness of products, reach revenue targets and maintain customer sentiment through best practice campaign and journey development / execution.

The core areas the Marketing Automation Specialist will operate in are :

Campaign management

Values we live by

How we do our work is equally important as what we do. You'll feel it as soon as you join the REA family , our values are role modelled by our leaders, lived by our people and felt by our customers, consumers and communities. We are looking for someone who can :

Re-imagine it

Own it

Do it with heart

Do it as one team

Keep it real

We encourage our people to find ways to deliberately practice these values in how you show up and how you go about what you do every day.

What the role is all about

The Marketing Automation Specialist (Braze) supports REA’s success in the following ways :

Campaign management and builds :

Work with the Lifecycle Marketing team and broader Marketing Automation Enablement team to define and refine business requirements for complex campaign and personalisation use cases

Build and development of sophisticated and personalised marketing campaigns and programs across In-app message and Web channels , Email and Push within Braze (our omni-channel platform)

Support the implementation of experimentation best practices

Support with enabling business reporting solutions

Support with the d evelopment and execution of thorough QA test plans and effective bug / issue resolution

Participate in sprint planning and support with delivery management in Jira

Platform management :

Support team leads, product and tech stakeholders to ensur e we implement marketing and automation / Braze best practices

Manage and maintain audience segmentation frameworks for audience and segment creation

Maintain thorough documentation practices – help to manage and optimise core git repos to ensure technical and campaign documentation is discoverable / accessible for key stakeholders.

Monitoring channel health and message volumes

Who we’re looking for

Great attention to detail and skilled in all aspects of marketing automation, campaign creation and production.

Has experience building out sophisticated dynamic content and personalisation logic in email campaigns, programs or cross-channel journeys.

Experienced and confident in Braze (or another omni-channel platform) where you have championed best practice use of the platform and its features.

Perseverance in solving problems, good at thinking on your feet and would happily troubleshoot HTML, campaign or data issue s

Someone who is confident juggl ing multiple priorities and effective at communicating out to stakeholders to manage expectations.

Willing to question or challenge when you can see a better way of doing things! Always looking to continuously improve

Has a desire and willingness to help others - will happily share any knowledge and learnings within the marketing team and cross-functionally .

Passionate about all things martech ; a willingness to learn and embrace new challenges.

Work productively in a fast paced and agile environment

Wants to work in a super engaged team that is committed to doing great work , without taking themselves too seriously

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.

Flexible parental leave offering for primary and secondary carers

Programs to support mental, emotional, financial and physical health & wellbeing

Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.

Hack Days so you can bring your big ideas to life

Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?

About the company

REA Group Ltd and its subsidiary companies, known as the REA Group, make up a global online real estate advertising company.

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