The Marketing Program Manager at Stage and Screen Travel is a dynamic, hands-on role responsible for managing all marketing activities, from strategic planning to execution. You will be responsible for the planning, execution, and optimisation of integrated marketing campaigns and client partnership programs to drive brand awareness, generate leads, and nurture customer relationships.
- Your responsibilities
Campaign and Program Execution :
- Take full ownership of the marketing output by leading and executing Manage relationships with external agencies and contractors, ensuring alignment with brand standards and campaign objectives
- Oversee the briefing process, from creative concept to execution, ensuring timely delivery of marketing assets
- Collaborate with cross-functional teams (creative, content, digital, sales, etc.) to ensure seamless campaign implementation
- Utilise marketing tools and software to design, implement, and monitor campaigns, ensuring that all initiatives are delivered on time and within budget
- Collaborate with the conent team to create engaging and informative marketing collateral (sales materials, website content, etc.).
- Maintain clear and consistent communication with stakeholders regarding campaign progress and results
Performance - Data Analysis & Optimisation :
- Analyse marketing performance data and provide insights to adjust strategies for optimal results
- Track and report on key metrics and campaign outcomes to the leadership team, showcasing ROI and business impact
- Analyse data to gain insights into customer behavior and campaign effectiveness to continuously optimise campaign performance (ROI, lead generation, etc.)
- Own 'in-flight' budget management and accountability, focusing on achieving ROI targets
Internal Stakeholder & External Partner and Collaboration :
- Work closely with internal stakeholders, including leadership, operations, and product and supply teams, to align marketing efforts with broader business objectives
- Work closely with the sales team to execute successful demand generation initiatives and provide them with necessary campaign enablement and content
- Who you are
- At least 5 years of experience in a B2B marketing campaign, program or marketing management roles with a proven ability to manage all aspects of the marketing function independently
- Demonstrated experience in both strategic marketing planning and on-the-tools execution, with a track record of delivering successful campaigns
- Strong understanding of B2B marketing principles and best practices across various channels (ATL, BTL, digital, social media)
- Excellent project management, communication, and analytical skills
- Familiarity with CANVA, WordPress, CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., Eloqua)
- Skilled in media relations
- What you'll Enjoy
- Culture : you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt
Development : Individualised Learning & Development pathway options
Exclusive Staff Discounts : Accessible via our employee-only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
Travel Discounts : Including family and friends - flights, hotels, tours, cruises, travel insurance and more
Brightness of Future : Career opportunities in a network of brands and businesses across the globe - we promote from within
Corporate Health Discounts : Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
Mental Health : Support and Employee Assistance Program for staff and family
Social : Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)
Giving Back : Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
Sustainability : The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
- Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes._
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