Marketing Manager

Marketing Manager

Location : Sydney CBD | Hybrid (3 days in office) | Full-time permanent

Uniting is a leading human services organisation in New South Wales and the Australian Capital Territory, supporting people across aged care, early learning, disability, community and retirement living services. Guided by our values of Compassionate, Respectful, Imaginative and Bold, we strive to make the world a better place.

About the role

Lead bold, insight‑driven marketing that strengthens Uniting’s brand and digital presence across NSW and the ACT. You will design and deliver integrated campaigns that build awareness, engagement and conversion across multiple audiences—from prospective employees to service users and community partners. A key focus will be partnering with People Services to elevate Uniting’s employer brand, driving workforce and recruitment marketing strategies that attract and retain the right people.

Key responsibilities

• Lead and deliver multi‑channel marketing campaigns that drive awareness, engagement and leads across Uniting’s services and workforce.
• Plan, implement and optimise SEM, SEO, paid social and digital advertising campaigns using insights and analytics to maximise performance.
• Partner with People Services to deliver targeted attraction and employer brand campaigns, including digital, video and social storytelling.
• Collaborate with Digital (Website), Internal Communications and Service Marketing teams to align messaging and optimise reach across owned channels.
• Create and commission engaging content—videos, blogs, EDMs and social campaigns—that reflect Uniting’s tone of voice and bring our brand to life.
• Support brand marketing initiatives, ensuring service, workforce and corporate campaigns remain consistent with the Masterbrand.
• Manage external agencies and the internal creative studio to produce high‑quality, on‑brand content and campaign materials.
• Monitor and report on campaign performance, brand awareness and engagement metrics to inform continuous improvement.
• Represent marketing confidently in stakeholder meetings, providing strategic advice and ensuring integration across teams.

About you

You are a strategic and hands‑on marketer with 6–8 years of experience in marketing, digital or brand management. You bring proven experience in digital and SEM campaigns, video storytelling and brand marketing, with the ability to translate strategy into creative, measurable results. Collaborative and analytical, you build trusted relationships across teams and deliver work that makes a real impact.

How to apply

Submit your CV and a brief cover letter highlighting why this role appeals to you. Applications will be reviewed on a rolling basis.

For questions, please contact Fabio Ioviero at fioviero@uniting.org .

What We Offer You

Empowered by diversity

At Uniting, inclusion isn’t just a value—it’s how we work. Our culture and practice reflect the vibrant diversity of our colleagues and the communities we serve.

Uniting NSW.ACT contributes to the work and mission of the Uniting Church in NSW and the ACT through social justice advocacy, community services and spiritual care. We provide care and support for people through all ages and stages of life, with a focus on people experiencing disadvantage and vulnerability. Our purpose is to inspire people, enliven communities and confront injustice.

Uniting is a Child Safe Organisation committed to promoting the safety, wellbeing and inclusion of children and young people.

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