Senior Digital Activation Executive (Social & Programmatic)

Company description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking — what we call Allsorts — are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

Role Overview

The Senior Digital Activation Executive is responsible for planning, implementing, and optimising Programmatic and Social campaigns to deliver strong business outcomes for clients. They will manage day-to-day workflow across Tier 1, 2 and 3 clients, take ownership of campaign performance, and support the development of Digital Activation Executives and Coordinators.

This role requires strong technical capability, client relationship skills, and the ability to provide data-driven insights and strategic recommendations.

Key Responsibilities

Campaign Implementation & Delivery

• End-to-end ownership of Programmatic and Social campaigns for Tier 2 & 3 clients, contributing significantly to Tier 1 accounts.
• Review and respond to client briefs, translating objectives into effective channel plans.
• Manage campaign set-up, trafficking, QA, optimisation and performance delivery across DSPs and paid social platforms.
• Ensure accurate pacing, delivery, and alignment to KPIs across Programmatic and Social channels.
• Develop clear, insightful reporting that demonstrates campaign impact and actionable improvements.

Client Management

Team & Leadership

Technical & Channel Expertise

Administration & Commercials

Skills & Experience

Additional information

Publicis Groupe benefits : Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering :

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.

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