Digital Marketing Specialist

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Company is seeking a hands-on Digital Marketing Specialist to actively manage and execute the daily operations of its public website and digital marketing programs. This role is for a proactive individual who will drive Customer experience enhancements across all digital platforms and implement effective lead-generation campaigns.

Qualifications

• Bachelor's Degree required and 3-5 years of hands-on experience as a digital marketer in a B2B or B2C organization.
• Proven experience in actively managing email marketing, SEO, SEM, A / B testing, conversion optimization, and personalization.
• Direct experience working in a CMS platform (preferably AEM).
• Practical knowledge of website optimization and user experience (UX).
• Hands-on familiarity with HTML, CSS, and UX design tools.
• Experience actively using Act-On or similar email marketing platforms to create and manage campaigns, segment audiences, and analyze results preferred.
• Experience actively using Sprout Social or similar social media management platforms to manage various social media platforms (Facebook, Instagram, LinkedIn, etc.), create content, run social media advertising, and manage communities preferred.
• Hands-on experience with SEO / SEM or paid advertising, including understanding on-page, off-page, and technical SEO, keyword research, content optimization, link building, and paid campaign creation, management, and optimization preferred.
• Proficiency in using Google Analytics or similar analytics platforms to analyze data, identify trends, and generate reports preferred.
• Understanding lead management processes, tools, and flows (Experience with Salesforce is a plus.)
• Demonstrated project management skills with the ability to manage multiple projects, meet deadlines, handle a heavy workload, and organize and handle various tasks in parallel.
• Ability to stay current with the latest digital marketing trends to develop innovative campaigns.

Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Marketing, Writing / Editing, and Advertising Industries Manufacturing, Marketing Services, and Writing and Editing Referrals increase your chances of interviewing at Confidential Company by 2x

Inferred from the description for this job Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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