Digital Marketing Executive

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Direct message the job poster from FANZO

• We're on the hunt for a sports-mad marketing professional with experience in running paid social and digital campaigns.
• Work as part of a global team delivering strategy for internal stakeholders and some of the biggest brands in the sports industry.
• Move into a role that lets you combine your passion for sport and digital marketing expertise and work on exciting projects every day.
• Applications close on Sunday 27th July. Please submit your application via LinkedIn here or to us directly using this link : fzo.to / r / mdEWC

What is FANZO? FANZO is a digital platform that brings fans together to create unforgettable sporting memories in the best physical locations around the world.

We believe that sport experienced alone is meaningless - so we match more than 6M fans in Europe, America, and Australia with our 40,000-strong network of the best bars, supporters clubs and fan zones showing live sport near them via our app and website.

We then work with the biggest brands in sport to elevate the experience with social gamification that brings excitement and competition to the bar, whilst delivering real-world rewards people love, from free drinks to money-can't-buy fan experiences. Our partners include Carlton & United Breweries, AFL, NRL, Guinness, Heineken, Asahi, UEFA, World Rugby, Six Nations, TNT Sports, Canal+ and ESPN+.

FANZO is for anyone who wants to turn a last-minute winner into a shared experience they'll remember forever.

A bit about the role Based in our Melbourne office and reporting into the Head of Marketing, you will be responsible for delivering our paid digital and social media strategy across the global business. Locally, you will be responsible for executing marketing campaigns specific to the Australian territory.

As lead on paid digital and social, you'll be expected to develop and execute paid media strategies across multiple digital channels, optimise activity and prepare reports to share learnings and insights with external partners.You'll also be responsible for developing and executing an internal social media strategy that is aligned to our broader company objectives.

You will be expected to run experiments, identify opportunities for growth, collaborate with the marketing team and communicate any trends, insights, results or learnings with the wider team. You will also have access to a design team who can produce both static and video creative for digital channels.

In the role, you will have five main focus areas :

Paid campaign management - Development, execution and optimisation of above-the-line digital campaigns.Social content management and delivery - Briefing, creation, scheduling and delivery of social content.Optimisation and reporting - Ongoing review and optimisation of social strategy and reporting of results to the wider team.Social community management - Engaging with and fostering B2B and B2C audiences across social channels, responding to comments and questions and generating leads.Australian territory delivery - Executing marketing strategy in the Australian territory including delivery of partner campaigns, SEO content and communications.Objectives Your performance will be rated on your ability to, deliver the following objectives :

Use social to drive more sports fans to the FANZO venue finder - Increasing the number of users landing on our platform from social channels.Use social to increase B2B engagement and drive sales - Building our network of venues on social, driving engagement and generating sales.Use paid social to increase revenue from brands and partners - Secure additional revenue from brands and partners by running paid above-the-line activity to support campaigns.Who are we looking for? A social media and digital marketing professional who lives and breathes sport. You'll be expected to meet with both internal and external stakeholders and operate as a key part of the global marketing team. This means we're looking for a team player who's organised, cool under pressure and holds themselves to the highest professional standards.

Skill & experience required At least 2 years' experience in a marketing or social media roleExperience in building and optimising paid campaigns across digital channelsA formal university qualification in Marketing, Business, Communications, or a related fieldPassionate about sport both in Australia and internationallyMastery of Meta Business suite, Google Ads and experience in other paid digital platformsExperience developing and executing content plans across organic social channelsGood communication and presentation skills; comfortable working with Google Suite in particularOutstanding attention to detail and ability to prioritise your workloadBasic proficiency in digital design is not essential but favourableWorking arrangements FANZO is a fast-growing company of hugely passionate people split across 4 countries (UK, Ireland, France, and Australia). The team is currently 38 people and will grow rapidly over the next few years.

You will report to the Head of Marketing whilst also working closely with the local team in Australia, global marketing team and partnerships teams. In the role, you will get the opportunity to work with some of the biggest brands in the industry.

While we have some flexibility in working-from-home arrangements, you will be expected to work from our office in Collingwood most days.

The start date for the role will be in March 2025 and the salary range will be between $65,000 - $85,000 depending on experience of the successful candidate.

What's it like to work at FANZO? "FANZO is an incredibly fun and creative place to work. From the moment I joined the marketing team I've felt involved, valued and listened to.

I really value how my personal progression is prioritised and it's been super refreshing to work with a team of like-minded people who genuinely care about what they're doing."

Claudia Kelly, Senior B2B Marketing Manager. Joined 2021.

Employee benefits at FANZO? 25 days of annual leave plus bank holidays (rising to 30 days depending on length of service)Company Performance OTE bonusA $1,000 personal development budget a yearHave a bespoke progression framework to achieve your career goalsA Mac laptop for you to use as yours during your employmentWe are committed to equality and diversity. We're an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.

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