Marketing Specialist - Digital Content

At Australian Leisure & Hospitality (ALH), we believe in bringing people together and connecting locals to their local pubs, enabling great experiences and positive, memorable moments. We are the largest hospitality provider in Australia, owning and operating venues in over 350 communities across Australia and focused on empowering our teams to bring every pub's story to life meaningfully for the locals.

As part of Endeavour Group, we are united behind a common purpose of 'Creating a more sociable future together', we are a 28,000+ strong team with more than 1600 stores and 350+ hotels nationally, including leading brands such as Dan Murphy's, BWS and ALH.

Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. Endeavour Group has separated from Woolworths during the calendar year 2021 and is well-positioned as an ASX Top 50 Company.

Join the team at an exciting time in their evolution!

• Love what you do and leave your mark!
• 12 Month Fixed Term opportunity.
• Create inspiring content for all digital touch points within the ALH Marketing team.

Reporting to the Marketing Manager - Content & Social the

• Marketing Specialist - Digital Content
• will support the creation of inspiring content end to end across all digital touch points, with the goal of increasing engagement and telling every single pubs unique story.

Your finger is on the pulse, you're a step ahead in understanding the ever-changing world of social media and digital marketing. You love content and are a champion for brand storytelling creating connection with customers.

Sound good? Read on :

Here's a taster of the

• Marketing Specialist - Digital Content
• responsibilities :
• Responsible for the end to end campaign management of digital content, including social media and editorial, for always-on content marketing initiatives to achieve business targets, working to project timelines and ensure cross functional delivery across all channels.
• Collaborate with Campaign Marketing Lead & functional leads to support key brand & trade initiatives with compelling content, amplified through the right channels to drive reach.
• Work with cross functional teams, including but not limited to Marketing Operations, Entertainment and Accommodation to leverage content across various channels, ensuring a strong web presence.
• Support the creation of strategic social media campaigns to engage followers and create conversation, particularly as it pertains to Discovery Brands.
• Brief creative agency partners (internal and external) to produce content for campaigns on time and to brief and budget (including copy and video content). When required, create, schedule and upload content to our social media channels, conduct proactive community engagement on other social media accounts in an informative and on-brand tone of voice.
• Providing well thought out ideas with detailed insights and recommendations to inform future social campaigns.
• Collaborate with the group digital marketing team to optimise content campaigns.
• Using social listening tools, generate ideas to increase customer engagement.
• Prepare weekly updates to MLT on trends in content and performance of our content and assist in monthly campaign reporting to wider business.
• Role model the ALH Values and Ways of Working.

Now let's talk about you :

• Proven digital marketing, social media & content marketing experience.
• 4+ years working in a dedicated marketing environment.
• Strong capability to deliver successful end to end campaigns.
• An understanding of content amplification strategies that create awareness and drive sales.
• A great eye for social content and strong visual aesthetic.
• Attention to detail.
• Strong copywriting skills.
• Excellent verbal and written communication skills.
• Great stakeholder management skills.
• Experience working with social insights tools.
• Proven ability to turn insights into action.
• Tertiary qualifications in business and / or marketing preferred.
• The benefits are good too!
• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days
• Your health and wellbeing is your most important asset, and as one of our valued team members, it's our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing.
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• At Endeavour, we value being a workplace where everyone's welcome - If you meet a number of the requirement