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Join to apply for the Marketing Manager – 12-Month Parental Leave Cover role at SHEIKE
Marketing Manager – 12-Month Parental Leave Cover
Location : Sydney Support Office HQ | Type : Full-Time (12-Month Contract)
Style the story. Lead with vision. Inspire every interaction.
At SHEIKE, we believe style is a statement — and every moment is worth celebrating. From bold fashion to meaningful experiences, we're passionate about creating a brand that empowers everybody, every day.
We're looking for a dynamic Marketing Manager to join our head office team and lead our marketing function while our team member is on parental leave. Reporting into the Art Director, you'll bring our brand to life through integrated campaigns, strategic storytelling, and high-impact customer touchpoints. This is a rare opportunity to take ownership of the brand marketing vision across a thriving fashion retail business.
About the Role
As Marketing Manager, you'll lead the execution of SHEIKE's annual marketing strategy in line with our overall business objectives. You'll drive the critical path, manage external agency partners, and champion brand integrity across every channel — from social and digital to events, in-store and influencer campaigns. Your focus will be on delivering strategic, insight-led marketing that elevates brand awareness, drives engagement, and enhances the SHEIKE customer experience.
Key Responsibilities :
Represent the Marketing function within the Executive Leadership TeamDevelop and own the annual marketing and social budget, ensuring a data-driven approach to maximise ROILead the development of seasonal marketing and social media strategy, mentoring the Social Media & Marketing Coordinator on day-to-day operationsDefine and report on key marketing KPIs using analytics and competitive analysisAnalyse the competitive landscape and customer insights to identify new opportunities and inform strategyLead omni-channel planning across the business, maintaining a calendar aligned to business goals and seasonal prioritiesProvide strategic input during business planning periods and lead the marketing component of business reviewsPartner with the Art Director to build inspirational campaign concepts that elevate brand perceptionLead the execution of omni-channel marketing campaigns, including key brand moments and product storiesIn collaboration with Art Director, eCommerce and CRM team, develop communication and content plans across all channelsCollaborate with eCommerce team and external agencies to drive and amplify marketing opportunities through digital, paid and affiliate channelsDevelop and implement PR and influencer strategy, driving partnerships and editorial coverage aligned to brand positioningAct as a key brand representative, building relationships with stylists, editors, media, and talentCo-lead brand event ideation and execution in partnership with the Art DirectorDrive LAM relationships, strategies and initiatives in collaboration with the Head of Retail, with the support of the Social Media & Marketing CoordinatorIdentify regional opportunities and lead marketing activations to support store-specific initiativesManage and mentor Social Media & Marketing CoordinatorAbout You :
4+ years of experience in a marketing leadership role within retail or fashion industriesTertiary qualification in Marketing, Communications or a related fieldProven track record of marketing campaign development and execution across digital and traditional channelsExperience supporting a multi-site retail network and omni-channel strategiesKnowledge of social media tools, customer engagement platforms, and industry trendsStrong commercial, brand and digital acumen and experience managing budgetsDeep understanding of customer behaviour and market trendsExperience in PR, influencer marketing, and event managementConfident communicator, leader and collaborator who thrives in a fast-paced environmentWhy Join SHEIKE?
Competitive salary packageGenerous team discount across the SHEIKE collectionWork alongside a creative, high-performing, and supportive leadership teamOngoing training, development, and recognition opportunitiesBe part of a bold, growing Australian fashion brand with a strong national presenceCelebrate your success with our annual recognition and awards eventsYour next chapter starts here.
If you're ready to lead with creativity, strategy, and purpose — apply now to join the SHEIKE story.
SHEIKE is proud to be an equal opportunity employer. We celebrate individuality, value diversity, and are committed to fostering an inclusive environment for all. If you require adjustments during the recruitment process, please contact :
Please note : Only shortlisted candidates will be contacted.
Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesRetailReferrals increase your chances of interviewing at SHEIKE by 2x
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Parental Leave Cover • Australia