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Digital Marketing Manager

Digital Marketing Manager

PERSOL APACCity of Melbourne, Victoria, Australia
4 days ago
Job description

This range is provided by PERSOL APAC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$130,000.00 / yr - A$150,000.00 / yr

Direct message the job poster from PERSOL APAC

Digital Marketing Manager

Our client, a globally recognized brand, is seeking an experienced and driven Digital Marketing Manager to lead the evolution of their digital ecosystem — with a strong focus on social media, email, and app engagement.

This is an exciting opportunity for a strategic and creative leader to transform how the brand connects with customers and builds loyalty across Australia. Working collaboratively with both local and international teams, you’ll play a pivotal role in shaping the brand’s digital presence in the Australian market.

Key Responsibilities

  • Develop and execute strategies to elevate performance across social, email, and app channels.
  • Lead engaging content strategies that reflect brand purpose and drive meaningful customer connections.
  • Build a scalable social media framework, with emphasis on Instagram and TikTok.
  • Drive localization efforts to strengthen brand identity and storytelling.
  • Oversee the briefing and execution of email and app campaigns.
  • Identify opportunities to grow awareness, engagement, and loyalty across owned platforms.
  • Partner with senior stakeholders across Marketing, PR, eCommerce, Retail, and Merchandising.
  • Collaborate with global teams to share insights and foster innovation.
  • Lead and mentor a small, dynamic team (1–2 direct reports).

About You

  • 7+ years’ experience in digital marketing.
  • Proven success in developing and implementing transformation strategies.
  • Strong understanding of customer segmentation and personalization.
  • Confident managing multiple stakeholders and projects in a fast‑paced environment.
  • Advanced skills across Instagram, TikTok, Adobe Campaign, Salesforce, Klaviyo, and similar tools.
  • Strong storytelling, communication, and copywriting skills.
  • Deep understanding of digital trends and consumer engagement behaviours.
  • Experience in Retail or FMCG is highly advantageous.
  • A collaborative, strategic, and hands‑on leader with excellent attention to detail.
  • Seniority level

  • Mid‑Senior level
  • Employment type

  • Full-time
  • Job function

  • Management
  • Industries

  • Retail, Apparel and Fashion
  • 📞 For a confidential conversation, contact Sav on 0409 420 883

    📧 Email your resume to savanthi.jayawickrema@persolapac.com

    #J-18808-Ljbffr

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