Marketing Manager

Reporting to the Commercial Director, the Marketing Manager will be responsible for marketing the Orhodontic product category within Ormco in Australia & New Zealand. The successful candidate will lead a cross-functional commercial team to deliver innovative marketing initiatives that will accelerate above-market growth while meeting organizational objectives.

Responsibilities will include supporting the global marketing plan, downstream commercial strategies and tactics, new product launch execution, outbound marketing content and innovative business solutions to address emerging market trends.

Requirements

• Define and capture data for consumer and B2B value prop positioning competitive strategy, and promotion to maximize market share and profitability.
• Execute annual global brand plan to include new product launch, digital marketing, lead generation campaigns, advertising, and promotion strategy.
• Execute strategies and participates in market research and VOC events to maximize product effectiveness in the market.
• Drive strategy and execution of lifecycle marketing to onboard, retain, build loyalty to increase the lifetime value of customers and improve their customer journey (includes building a customer segmentation framework, utilizing and feeding data into CRM, and launching a rewards program).
• Have a strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way customers base buying decisions.
• Lead events and rollout of the global marketing strategy in region.
• Implement tools and solutions to grow referrals for Spark and Ormco products.

About the Company

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries.

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