Group Marketing Manager

Get AI-powered advice on this job and more exclusive features.Sign in to access AI-powered advicesContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleWe have an exciting opportunity for a passionateGroup Marketing Manager / Directorto join The Good Grocer / Brindle Group Support Team, to lead our marketing campaigns that drive customer acquisition, loyalty and sales growth.We're looking for a Marketing professional to spearhead our full marketing mix.

You'll own strategy, campaigns, in-store experience, digital (social media, loyalty program and e-comm websites), customer experience, in-store promotions and community events and partnerships.Reporting to the Executive team, the role will cover the Brindle Group portfolio including key WA brands : The Good Grocer IGA, The Good Grocer Cellar, The Good Pizza, Rottnest General Store and Rottnest Bakery.This is a full-time, permanent position based in our Support Office in Applecross.What's on offer :

• Competitive salary
• Generous Team Member discounts : 15 % off food and 10% off liquor
• Long-term job stability, with a growing WA family-owned and operated business
• Supportive team culture and collaborative environment
• Genuine opportunities for career progression and professional developmentKey Duties and Responsibilities : Marketing Planning and StrategyDevelop and execute an annual marketing plan of activities aligned to the business mission and KPIs.Conduct market research to identify customer preferences, trends and competitive landscape.Review sales data and customer insights to inform marketing tactics and adjust tactics as needed to optimise results per store.DigitalManagement of The Good Grocer's digital presence including social media channels and e-commerce websites.Create engaging content to build brand awareness and customer loyalty.In Store ExperienceExecute in store campaigns, seasonal events and signage to drive sales and enhance the customer experience.Manage in store signage maintenance to ensure we are complaint, up-to-date and on brand.Collaborate with store managers to ensure consistent branding, messaging across the store and identify opportunities.Support with new store Design and Customer Experience evolutionCommunity Marketing, Events & PartnershipsOrganise and participate in community events, sponsorships and partnerships to increase brand visibility and customer loyalty.Loyalty ProgramManagement of data, customer queries and general running.Review data insights to inform strategies to ensure optimisation and growth.Leverage email marketing opportunities to promote offers, events and loyalty programs.Home Brand DesignCollaborate with our Brand Manager with development of label designs and packaging for The Good Grocer Collection home brand products.Internal communicationsSupport the HR function in development of materials for recruitment campaigns and team member engagement campaigns.Reporting and AnalysisMonitor and report on marketing performance metrics, including website traffic, social media engagement, campaign ROI and sales impact.Skills Required : Proven experience in a similar Marketing or Creative Agency roleStrategic understanding of brand positioning and experience in developing and executing a marketing planExcellent project management skills with the ability to manage multiple tasks simultaneouslyExperience in CRM software or email marketing tools e.g.

MailchimpUnderstanding of Food Retail is preferred but more importantly a passion for food and quality products is essentialExcellent written and verbal communication skills.Familiarity with local market dynamics and consumer trends.Experience working with creative partnersAbility to work collaboratively with cross-functional teams.Ability to demonstrate initiative, proactively and work independently.Relevant Bachelor's degree is preferred.Established in 1986,The Good Grocer / Brindle Groupis a family-owned WA Company and a leader within the Independent Supermarket industry.

Owning and operating a number of retail stores across WA and home ofThe Good GrocerBrand our team care passionately about our customers, people and the communities within which we live and work.We are an equal opportunity employer.

Only people eligible to work in Australia need apply.For confidential enquiries or to learn more about the role, please contactHolly Brindle at

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