Digital Marketing Specialist

Our client is an independent professional industry body in Australia that provides membership, insurance, resources, and a global community for complementary therapists.

This is for placement on shore hiring.

• Job Role
• Capture web analytics data with Google Analytics
• Provide in-depth and insightful custom reports to communicate key metrics and findings
• Recommend and create A / B or multivariate tests to improve user experience and conversion
• Document marketing strategies and processes and recommend improvements
• Analyze campaign data and adjust strategies to deliver maximum return on investment
• Create social media platform plans based on marketing strategy. Develop, implement, and manage multiple social media platforms.
• Create Facebook Ad campaigns (from planning to campaign objective and budgeting, to ad formats )and Executing campaigns across a variety of platforms
• Creative social media platform content regarding marketing plan
• Set up and optimize company pages within each platform to increase the visibility of the company's social content
• Up-to-date with social media trends and best practices
• Set specific objectives and report on ROI
• Monitor SEO and web traffic metrics
• Perform research on current benchmark trends and audience preferences
• Measuring and reporting on the performance of all digital marketing campaigns
• Developing, implementing, and managing marketing campaigns that promote a company and its products and / or services
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads / customers
• Evaluating competitor's Digital Marketing strategies
• Requirements
• Advanced knowledge of Google Analytics
• Advanced knowledge of HubSpot
• Knowledge of online marketing channels
• Relevant experience including e-marketing, social media, and analytics
• Knowledge of current online marketing trends and best practices
• Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager / Google Ad Words
• Fluency in English
• Strong analytical and project management skills
• Exceptional attention to detail and organizational skills
• Salary
• 70,000.00 - $90,000.00 per year

Schedule :

• 8 hour shift

Ability to commute / relocate :

• Sydney, NSW : Reliably commute or planning to relocate before starting work (required)

Application Question(s) :

• Do you have experience / knowledge with Google Analytics and Hubspot?
• Experience
• Digital marketing : 2 years (preferred)