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Digital Marketing Manager

Digital Marketing Manager

Six Degrees ExecutiveCity of Melbourne, Victoria, Australia
24 days ago
Job description

We’re looking for a commercially minded digital marketer to lead the charge on growth, performance and automation. Reporting to the Head of Marketing, this role focuses on generating qualified leads, optimising funnel performance, and driving measurable pipeline outcomes.

Key Responsibilities

  • Develop and execute full-funnel digital strategies to build awareness, drive acquisition, and improve conversion.
  • Own campaign strategy and execution across LinkedIn, Meta, Google Ads, YouTube and retargeting platforms.
  • Manage and optimise HubSpot (or equivalent) — including journeys, lifecycle emails, nurture flows, segmentation, and lead scoring.
  • Design and scale marketing funnels that improve MQL to SQL conversion and deliver revenue-aligned outcomes.
  • Lead conversion rate optimisation (CRO) initiatives including A / B testing, behaviour tracking and landing page optimisation.
  • Partner with Sales to align on pipeline strategy, feedback loops and lead handover.
  • Analyse performance data using GA4, Looker Studio, SEMrush, Hotjar and attribution models to identify and act on insights.
  • Manage SEO and SEM strategy with external specialists or agencies.
  • Oversee website performance, UX enhancements and content updates to support lead generation.
  • Ensure accurate tracking, data privacy compliance, and regular reporting across all digital channels.

What We’re Looking For

  • 5+ years’ experience in B2B digital or growth marketing , ideally in a professional services or consulting environment.
  • Proven ability to deliver multi-channel lead generation campaigns with clear commercial outcomes.
  • Strong knowledge across performance marketing, SEO, SEM, CRO, automation, and analytics .
  • Hands‑on experience with HubSpot (or similar), GA4, Google Ads, LinkedIn Campaign Manager and CRM platforms.
  • Analytical mindset — able to interpret data, build attribution models and surface actionable insights.
  • Comfortable working autonomously and making data‑driven decisions.
  • Confident influencing stakeholders and prioritising activity based on commercial impact.
  • You’re Someone Who

  • Enjoys working in the detail of campaign builds, automation flows, and optimisation experiments.
  • Gets satisfaction from improving lead quality, reducing CPL, and demonstrating ROI.
  • Understands how to combine creativity with data to scale marketing impact.
  • Is curious, commercially focused, and always looking to improve performance.
  • Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do. Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.

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    Digital Marketing Manager • City of Melbourne, Victoria, Australia

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