Smb & Channel Marketing Manager - Anz

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE : 992) (ADR : LNVGY).

• Description and Requirements

Reporting into : Head of GTAP Commercial Marketing

• Role
• Develop and implement key programs to generate demand and build brand awareness in SMB and the channel partner community
• Manage and drive co-marketing demand generation initiatives and marketing communication plans with business partners
• Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
• Attend and participate in all MBR and provide marketing input and advice
• Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
• Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
• Plan and execute key events for SMB customers and business partners
• Lead all strategic projects roll out in ANZ including Think WW campaign
• Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective
• Experience
• 12+ years of experience in SMB and channel marketing in the IT industry
• Strong background on an understanding of channel / partner landscape and ecosystem in the IT industry
• Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of Marketing Automation, CRM and Digital tools will be an added advantage.
• In-depth knowledge and experience in latest marketing trends (at least 5 years)
• 8+ years in digital and online marketing
• MS / Intel marketing development fund experience
• Work experience in PC / IT industry (channel structure, etc.)
• Work experience in international companies
• Existing Marketing Leader experienced in Commercial Marketing (B2B).
• Ideally Personal experience in New digital / social marketing and traditional ATL / BTL. Ideally works in leading IT companies
• Skills, Competency
• Self-Starter / Entrepreneurial
• Basic knowledge and genuine interest on PC+ products
• Business level English skills
• MS Excel and PowerPoint
• High-level logical thinking, critical thinking
• Practical, flexible and result oriented mindset (no silo, no bureaucracy)
• Personal network with Marketing experts in IT industry
• Additional Locations
• Australia - New South Wales - Chatswood
• Australia
• Australia - New South Wales
• Australia - New South Wales - Chatswood